RESEARCH DESIGNS
Research Design- is the plan, structure and strategy of investigation so as to obtain answers to research questions and to control variance.
Research Design
A research design has following aspects; SAMPLING
What information? How it is to be gathered? Which source ?
Analytical design
Longitudinal Design
Exploratory Research
Searching for Hypothesis Methods include:
Secondary data Experts opinion In-depth Discussions Case studies Observation
DESCRITIVE DESIGNS
CROSS SECTIONAL Conducted on large sample One time study Present state Simple/multiple longitudinal Conducted on a limited select sample Setting neutral Adequate exposure Information collected after a fixed interval
Conclusive Research
To test a hypothesis Methods include:
Descriptive research
Statistical :
Cross-sectional Time series Longitudinal
Case studies
Experimental research
Designs of Experiments
TRUE-EXPERIMENTAL DESIGNS(Simple)
I.V IS CONTROLLED E.I.V. IS REGULATED EIV- History Maturation Mortality Testing effect Instrument effect
Xn
Xn Xn X
Xn
Xn Xn X
1 E.I.V.-Different levels
FIELD EXPERIMENT Method of analysis:TWO-WAY ANOVA
P R O F
FACTORIAL DESIGN
2 I.V. -Different levels---1 D.V. FIELD EXPERIMENT CAUSAL HYPOTHESES Mix of Simple and Complex design Method of Analysis : Main effect :Two-way ANOVA Interaction effect :Line of best fit
FACTORIAL DESIGN
UNIT PRODUCTION W 1-2 3-4 5-6 A 3 Rs. A B C G E I 4 Rs. D E F N C E. 5 Rs. G H I
You are employed by the Tarai foods ltd. by their product manager who wants to know what should be the ideal price differential( RS.2.50;3.00; 3.50) between their frozen vegetables and those marketed by Mother Diary. The clientele for the frozen vegetables is mostly working women.
Identify your variables, test units, hypotheses, and the research design diagrammatically and state the method of analysis.
You are a research executive with a university offering a number of post-graduate courses like M.Com, MCA, MBA etc. Though any kind of educational qualification enhances ones personality. You believe that the two-year MBA program offered by the university has a slow and steady significant on the personality development (especially in terms of introversion/extroversion) of the students. Identify your variables, hypotheses and test units. What is your research design, represent it diagrammatically and state your method of analysis.
You are the HRD manager with ABB (India). ABB has recently taken over a major unit in Calcutta .You are sent on a posting there and are given the task of introducing a new operation scheme which your Parent organization feels will improve the efficiency there. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their view and opinion of the takeover and their expectations before introducing the scheme. Identify your variables, hypotheses and test units. What is your research design, represent it diagrammatically and state your m e t h o d o f a n a l y s i s .