Hurricanes Summer 2012

Alison Lee

Hurricane Fan Packs

Tattoos, stickers, player & logo cards (folded to fit into envelope) What Other NHL teams are Doing Letter from president/general manager (every team we researched sent this) Schedule or team photo with stats on the back, magnet, player bookmarks, (smaller) player/logo cards, team history printout

What Other Leagues are Doing

Kids Fan Club membership cards, pins, rubber bracelets, magnet schedules, discounts for in-store/online merchandise, magazine subscription application

Online fan packs

Print outs for coloring (kids)

Hurricane Fan Packs

Why the Hurricanes Should Update Them Bloggers/YouTubers post what teams send them
Compare & contrast between teams in a league Example: www.hipolitodesigns.com/Topics/FanPacks.cfm

What we should add

Kids fan club membership a lot of kids or their parents request fan packs. Many teams do not actually have a kids fan club, but by sending out a membership card, it gives younger audiences opportunities to feel connected with the team Team photo with or without stats on the back Pocket schedules Info on KNCF & contact *Letter from the team or general manager on Hurricanes letterhead every letter that was sent in each fan pack simply thanked them

Social Media
Current Logistics Facebook
1025 likes Average of 3-5 likes a post

Twitter
286 tweets 441 followers

What Other Sports Teams are Doing to Expand Social Media Presence

Social media nights/events panel with players & media representatives, free paraphernalia for attendees, opportunities to purchase team items, etc. http://www.ajc.com/sports/major-league-teams-working-1440656.html Create Facebook events for each upcoming event Advertise for restaurants/other organizations on collaborative fundraising nights Under the About section on Facebook, show location of organization on map (location app on Facebook), link to twitter site, link to organization site Opportunity to donate via text Post pictures of players serving the community (they go out to the people) Videos of players doing PSAs and advertising for fundraisers

Social Media
What KNCF Could Do to Expand Social Media Presence
During Games In-game scavenger hunt; clues are tweeted OR have fans tweet answers @KNCF/text to enter a raffle KNCF tweets the winning raffle # during game Tweet your seat during/after a game @KNCF to enter to win a ticket for a closer seat at another game

Social media nights with panel of players & other non-profits to discuss how they use social media A way to reach out to influencers (bloggers), Q&A, distribute incentive packages to fans who tweet &
share on FB the most (i.e. Cubs Follower t-shirt)

Add KNCF info on Hurricanes website, FB & Twitter Retweet us to win promo items, signed items, etc. Text to donate on FB, twitter &/or website (?) Post pictures on FB of players with the community & upload videos for PSAs & ads for fundraisers Tweet pictures during events! (Fans like knowing whats going on in real time)

Silent Auction
Most popular player-signed items Pucks (avg. $152) Ward (300), any game-used pucks, Skinner (180) & specialty pucks Photos (269) Ruutu (1000), Sutter (612), Skinner (400), special events (All Star games), Staal-signed tickets (650) Gear Cole skates (1126) Stick Skinner (2000), Ward (1181), Sutter (1000) Jerseys Off the back jersey, Rod Brind-Amour Night, Gleason game-worn Ruutu items (photos, sticks & jerseys) sold for over $1000 popular player

Popular Miscellaneous Items 11-12 team signed apron $470 Pennants $500-850 Signed All Star tickets

Man Cave sign 2850

Unique apparel I only date canes shirt 400 Garden gnome 600

Largest Amount Received: $4216 Off the back, game-worn Sutter jersey Smallest Amount Received: $70 All Star game hat signed by Staal

Most Valuable Items

Signed game-worn jerseys (especially Rod Brind-Amour Night edition) range from few 100s to 1000s Anything signed by retired players (03-04 signed 3-D cups signed by Francis & Brind-Amour bid at $647)

Silent Auction
External factors probably effect the attractiveness; i.e. condition, what the photo is of Ruutu photos sold for $1000 and $225 Least Popular Miscalleneous Items Plain apparel (long sleeves, t-shirts, hats, etc.) Mini sticks averaged ~$140 Other team items sold at varied prices, depending on player Items signed by 3-4 players

Most popular: McBain, Skinner, Ward, Staal (photo 700/275; pennant 500)
Others: Staal, Gleason, Sutter; Ward, Boucher, Peters (goalie pack)

Least popular player-signed items Pucks Kaberle ($50), Gleason (100-125) Photos Dwyer (80), Kaberle (125) Gear Tlusty helmet (260), Dwyer helmet (270) Sticks broken sticks (avg. 200), Tlusty (285) Jerseys Spacek (350), former players jerseys (avg. $470)