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CREATIVE INDUSTRIES INFRASTRUCTURE

WEEK NINE

Recap On Previous Weeks

We have covered all elements of Outcome One & Two for this unit so far. Last week we used as a self development week. Keep revising and going over the information in the slides. Assessment will be week 12 Monday 12th November 2012 Week 10 & Week 11 will be revision weeks in preparation for the assessment.

Todays Class

Looking at Outcome Three for Creative Industries Infrastructure:

Trade Events in the music industry Networking and its importance in the creative industries Speed Networking

Trade Events

Sound City www.liverpoolsoundcity.co.uk Go North www.goevents.info The Great Escape - www.escapegreat.com SXSW www.sxsw.com CMJ www.cmj.com Popkomm www.popkomm.de Midem www.midem.com

Computer Research

On your own or in pairs, spend some time online looking at the websites for the trade events discussed.
Which ones would you like to go to and why?

What is Networking?

What do we mean when we say we are networking?

Meeting people
Maintaining existing relationships Creating and developing contacts for the mutual benefit of both parties

Why Should We Network?

Why is it important that we network? Making Contacts and opening doors Build a reputation Find New Opportunities Get work No guaranteed long term employment need to raise profile and make connections. Jobs are very rarely advertised, positive word of mouth and recommendations are highly regarded in the Creative Industries. Increase in personal responsibility to create the job you want. Get new ideas and learn from others.

Where Do We Network?

Basically networking takes place in all parts of everyday life, here are some examples:

Conferences Seminars Pubs Train, Tubes, Bus etc Parties Meetings Gym Over the phone Email / Internet Anywhere!

Essential Networking Skills

Smile Eye Contact Listen Body Language Avoid Being Pushy Be Complimentary Be Enthusiastic Have a good memory Become skilled in Small Talk!

The Stages of a Networking Opportunity

There are four main stages of networking: Opening introducing yourself

Steering guiding the conversation to where you want it to go


Closing concluding the conversation Keeping In Touch following up on your new contact.

Setting Targets

Every one of us must network. Try and set yourself some targets, for example: Every gig you are at, set yourself a target of meeting at least two new people. Investigate people that may be of importance to you and devise a plan to make contact with them. Go to conferences and set yourself a plan of meeting certain people who you believe will benefit you.

Speed Networking

One of the best ways to perfect your networking skills. It involves speaking to a new contact for two minutes before moving on to someone else. In that time, you must get across who you are, what you do and what you want to do in the future. Lets take a look at a quick video on speed networking

Speed Networking

In groups of 5/6, we are going to Speed Network. Once in your groups, you will have 2 minutes with each person in your group to discuss who you are, what you do and what you want to do in future. At the end of the 2 minutes, at which time you should move on to the next person. In each round of networking, one person will sit out and observe.

Speed Networking

Some ideas to discuss when networking: Music Performance Music Performance:

Sound Production Sound Production:

Discuss music tastes, whats the musician / songwriter interested in doing in the near future, does it sound like something you would like to get involved in? Ideas for Graded Unit? Discuss music tastes, whats the engineer interested in doing in the near future, does it sound like something you would like to get involved in? Ideas for Graded Unit, thoughts on projects these could lead to potential partnerships at some point. Collaboration of working together musically, common ground in music taste which could lead to something in future, identification of project work you may require each others services for?

Music Performance Sound Production:

Speed Networking

Final Points:

It is of course, very likely that some of the time during this exercise you will be speed networking with someone you feel you already know really well. Please take all of the networking exercises seriously. Remember this is as much about working on your networking skills with your friends as it is about making new contacts within your class.

Group 1 Jamie Carmichael, Ewan Cruickshank, Aaron Horst, David Laing, Conor Hunt, Ryan Docherty & Jamie Reilly. Group 2 Martin Wyllie, Chelsea Todd, Thomas Payne, Jamie Phillips, Chris Heron & Ryan McLuckie Group 3 Alan Copeland, Paul Docherty, Craig McFetridge, Sophie Monaghan, Liam McLean & Angus MacDonald Group 4 Collum Innes, Anthony ONeill, Fiona McNeill, Anthony McLees, Graeme Donnelly, Chris Donnachie & Jordan Kelly

The groups

IF YOU ARE STUCK, LOOK UP HERE!!

Who you are (Name, why you are on this course, what kind of music do you like) What do you do (What instruments do you play, are you interested in recording bands?) What do you want to do in the future (join a band, put a record out, organise gigs?) Try and avoid chit chat remember opening, steering and closing!

Evaluation

Please fill out the form that has been given out to you.
Think about your strengths and weaknesses in networking at the moment, and keep the form for your own personal development.

Before you go

Trade events are hugely significant dates on the music industry calendar.

Many business deals are undertaken there (including record deals) Its a prime opportunity to network

Networking is the most important skill to work on to give yourself the best opportunity of employment when you graduate. Like any other skill, it must be practised. Dont be afraid to just dive in and start doing it!