Presented By

Maruti Suzuki India Ltd Sales and Services

www.marutisuzuki.com

INTRODUCTION
Maruti Udyog Limited(MUL):established in February 1981,though the actual production commenced in1983 with the Maruti800. .Maruti Udyog Limited was renamed as Maruti Suzuki India Limited.(17Sept.2007) The company's headquarters are located at Plotno.1 Nelson Mandela Road, VasantKunj,NewDelhi-110070 .It has 4 plants for Manufacturing facility:- 3 in Gurgaon and one in Manesar .

CONT
Maruti Suzuki is India and Nepals leading automobile manufacturing company and the market leader in the car segment both in terms of volume of vehicles sold and revenue earned. Until recently,18.28% of the company was owned by the Indian government and 54.2% by Suzuki of Japan. The BJP led government held an initial public offering of 25% of the company in June2003 As of 10th May2007 Govt.of India sold its complete share to Indian financial institutions. The Govt.of India no longer has stake in Maruti Udyog.
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CAR MODELS RELEASED BY MARUTI

SUZUKI

Kizashi
800 Swift Dzire ALTO Ritz

A-Star

Grand Vitara

Eeco

Ertiga

Zen Omni Gypsy Wagon-R

Upcoming Cars in Maruti Suzuki

Regina

MR Wagon
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Model Maruti 800

Launched 1983

Petrol consumption

Price (Approx..) Rs. 2,07,000

15 kmpl

OMNI
Gypsy Alto Wagon-R Grand Vitara Swift

1984
1985 2000 2002 2004 2005

14.7 kmpl
11.96 kmpl 19.7 kmpl 18.9 kmpl 10.4 kmpl 18.6 kmpl

Rs. 2,58,300
Rs. 5,88,400 Rs. 2,93,900 RS. 3,61,800 Rs 16,94,000 Rs. 4,53,900

CONT
Model SX4 DZire A-Star Ritz Estilo Eeco Kizashi Launched 2007 2008 2008 2009 2009 2010 2011
Petrol Consumption

Price (Approx) Rs. 7,36,800 Rs. 5,00,700 Rs. 3,82,000 Rs. 4,27,900 Rs. 3,51,700 Rs. 3,79,400 Rs.16,71,000

15.5 kmpl 19.1 kmpl 19 kmpl 23.12 kmpl 19 kmpl 15.1 kmpl 12.45 kmpl

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Comparison Between 2011-12 And 2012-13 Financial Years

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Company sold a total of 54,154 units in August 2012.It included 4,025 of exports. Company sold a total of 91,442 units in August 2011. Due to lock out at Maneswar plant(21st July 2012-20th August 2012),supply of Swift,Desire,SX4 and A-Star models was impacted. Customers extended strong support to the company,reflected in higher retail sales of other models.Growth of 6.7% compared to same period last year.

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Various competitors in the Automobile industry like Mahindra & Mahindra, Tata Motors, Hyundai, Toyota, Honda.

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Comparison with various competitors

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Maruti Suzuki has the highest number of sales and service outlets in the country. In FY 2011-12, it opened its 1000th sales outlet, another landmark achieved. The company with over 2950 service outlets reaches its customers across 1400 cities.

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In addition to its 2950 service outlets , Maruti Suzuki provides various services ,that are : Maruti True Value Maruti Auto Card Maruti Finance Maruti Road Safety

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MARUTI TRUE VALUE

Maruti True Value business expands the family of Maruti customers, providing reassurance to existing Maruti customers about resale of their cars
Unique advantages * India's largest certified used car dealer network * 358 outlets in 210 cities and growing * All car related services under one roof * professionally trained manpower * Complete peace of mind
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MARUTI AUTO CARD

Maruti Suzuki Loyalty card is a unique loyalty reward program designed exclusively for the owners of Maruti Suzuki Car. The program is loaded with powerful features and offers you the best services along with exciting rewards and privileges

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MARUTI FINANCE
To bring competitive financing, Maruti have launched Maruti Finance. It is available across the states in India. Maruti has tied up with 5 finance companies to form a consortium. This consortium comprises Citicorp Maruti, ICICI Bank, HDFC Bank, Kotak Mahindra and Sundaram Finance. Maruti Finance offers the best rates of interest. The installment schemes are designed to suit your convenience and other requirements.

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NATIONAL ROAD SAFETY MISSION

National Road Safety Mission is the flagship Road Safety initiative introduced by the Company in December 2008.

Amongst the five lakh people trained one lakh are from the underprivileged sections of society. The main objective was to make them employable in driving profession. Through various road safety initiatives MARUTI have cumulatively trained over 10 lakhs people in safe driving.

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STRENGTHS
Strong Brand Value and Loyal Customer Base are big strengths for MUL. Recruitment is done in very tedious manner ensuring the best talent and professionals. MUL is the first automobile company to start second hand vehicle sales through its True-value entity. Major strength of MUL is having largest network of dealers and after sales service centres in the country.
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WEAKNESS
The major weakness is that Maruti Suzuki India pvt. Ltd. Still depends in Suzuki corporation. Low interior quality. There is a heavy import tariff on fully built imported models. Maruti hasnt proved itself in SUV segment like other players.
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OPPORTUNITIES
MUL can start R&D on electric cars for a much better substitute of the fuel. MUL has launched its LPG version of Wagon R and it was a good move simultaneously. With increase in the income scale of individual, demands for cars are rising. Export capacity of the company is giving new hopes in American and UK markets.
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THREATS
Threat of new technology driven players. Biggest threat of MUL is globalization. China may give a good competition as they are also planning to enter into Indian car segment. Maruti Suzuki has lost its market share due to many small players like Volkswagenpolo. Ford has shown a considerable increase in market share due to its Figo.
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