Innovate or Die

Dipresentasikan dalam Kapita Selekta Binus University 2011

By Elidjen, S.Kom, M.InfoCommTech Student Creativity Development Specialist Bina Nusantara University elidjen@binus.edu http://elidjen.blog.binusian.org 021-5345830 ext.2333

DID YOU KNOW?

The Fast Will Beat The Slow

Rupert Murdoch, Chairman and CEO, News Corporation

UBINUS VISION 20/20

A world-class university in continuous pursuit of innovation and enterprise
Key Words What do we mean by? Graduates of UBINUS will be accepted in the global market and environment through the highest level of education excellence encompassing teaching, learning and applied research A university characterized by the utilization of evolving knowledge to create economic value through its distinctive competences

World-class

Knowledge institution

Innovation

The economically successful introduction and application of new and existing scientific knowledge and teaching-learning process for practical purposes in order to create superior stakeholder value
Innovative business practices relating to an individual or organization's capability to drive positive changes in the global market and environment

Enterprise

What is Innovation?
The use of new ideas or current thinking applied in fundamentally different ways that result in significant change and economically successful. BMW (South Africa) Defining Innovation IBM Research

Source: 10 Lessons of Innovation. Experience from the Field. Idris Moote. A Presentation at Global Innovation Forum March 2007.

Innovation is More than Invention

Source: Innovation Frameworks Survey and Synthesis of Current Innovation Approaches Leading Edge Forum Technology Grant. Sponsored by the CSC Catalystsm Program and the Leading Edge Forum. Pascal Gambardella. April 2, 2006

Innovation is More than Invention (2) Innovation isnt the same as invention. Innovation is a societal, not a technological, phenomenon, one that arises from the intersection of invention and insight. Sam Palmisano, Chairman & CEO, IBM

Innovation is the Key for Success

Innovation is not absolutely necessary,

Andrew Papageorge

but then neither is survival.

Nine Dots Problem

Draw nine spots, as in figure. Now without lifting your pen from the paper, draw four straight lines which go through all the dots. The reason why you may not have been able to solve the problem is that unconsciously your mind imposed a framework around the nine circles. You have to go beyond that invisible box. From this problem, which John Adair introduced in 1969, comes the phrase Think outside the box!

Creativity
Edward de Bono

"Creativity involves breaking out of established patterns in order to look at things in a different way."

Three Components of Creativity

Amabile argues that creativity is a function of three components: expertise, creative thinking skills, & motivation.
Expertise: knowledgeTechnical, procedural and intelectual

Expertise

CreativeThinking skills

Creative thinking skills: How flexible and Imaginatively people approach problems

Creativity

Motivation

Motivation: intrinsic Is more effective than extrinsic

Barriers to Creativity
Why dont we think creatively more often? What are the barriers that get in our way? Barrier that get in our way Time Why change? Usually dont need to be creative Habit Routine Havent been taught to be creative What are some other barriers that get in our way?

Ford Model T Car: the mindset of Henry Ford

Henry Fords model T remained unchanged for years while General Motors (Chevrolet) was making changes often using new technology. Henry Ford said: Well give the customer any color he wants as long as it is black. It was a statement by a man who had been on top so long he thought nothing could dislodge him from that position. He did not perceive the effects that the changing environment would have on customers wants and needs, and in particular on their requirements in terms of the motor car. Increasing consumer affluence, which developed as the American economy grew in the early part of the twentieth century, meant that people had more disposable income and hence more capacity to exercise choice. General Motors recognized this, but Ford did not. In the late 1920s Ford nearly went out of business as a result of this myopic approach. General Motors (Chevrolet) took over as number one in the USA, and Ford did not catch up until the late 1980s. Identify the blocks to creative thinking in this case? What action do you think Mr. Ford should take?

Barriers to Creativity (2)

Mental blocks are reasons (attitudes) why we dont think something different. 10 Mental Locks If you're not The Right Answer failing every now Thats Not Logical and again, it's a Follow the Rules sign you're not Be Practical doing anything Avoid Ambiguity very innovative. To Err Is Wrong -Woody Allen Play Is Frivolous The Commedian and Film Director Thats Not My Area Dont Be Foolish Im Not Creative
Source: CPS: The Key Things to Keep in Mind, By Roger von Oech

Wright Brothers

Lion Air Mendobrak Pakem Industri Penerbangan

Lion Air, meskapai penerbangan milik Rusdi Kirana yang mengandalkan konsep low cost carrier (LCC) berhasil mendobrak pakem industri penerbangan nasional. Tiket murah menjadi tren baru. Maskapai domestik diajak berlomba adu irit. Salah satu rahasia suksesnya adalah berani melawan arus. Bahkan per tanggal 30 April 2007, setiap bulannya Lion Air menambah 1 pesawat baru Boing 737-900ER dengan kapasitas 213 seats yang dikirim langsung dari pabrik Boing di Amerika.

Tirto Utomo yang Visioner

Banyak pakar pemasaran yang berpendapat bahwa air mineral dalam botol yang kemudian dikenal sebagai air mineral dengan merek Aqua tidak akan laku dijual. Alasannya, orang disuruh minum air putih gratis saja enggan, apalagi kalau disuruh membayar mahal. Tirto Utomo yakin, pada saatnya nanti kesadaran akan perlunya air minum yang jernih dan sehat akan timbul dan tumbuh semakin kuat, seiring dengan tambah parahnya polusi dan makin rusaknya lingkungan. Keyakinan itu timbul dari inspirasi yang didapat pada saat dia bekerja di sebuah perusahaan minyak. Ia melihat bahwa banyak expatriate hanya mau minum air kalau air itu adalah air yang berada dalam kemasan dan bermerk.

Tirto Utomo yang Visioner (2)

Semua orang tahu, Aqua telah menjadi market leader, menjadi tambang keuntungan yang tak kunjung habis, sehingga banyak meminjam istilah Paulus Winarto pengusaha latah yang mengikuti jejaknya. Namun, mungkin saja dia juga memiliki keyakinan bahwa: Inovasi tutup baru untuk menjaga kebaikan alam

Being the first you get so many privileges and advantages.

Mellisa Poe - Kids FACE

In the summer of 1989, an episode of the television show "Highway to Heaven" disturbed Melissa Poe in Nashville, Tenn. The 9-year-old saw an angel played by Michael Landon take the viewer 25 years into the future and show what the earth would look like if no solutions to environmental problems were found. The earth was dead, there were no trees, children were dying of cancer. Landon spoke at the end of the television show, saying it was not too late to change this bleak future. "It showed the world that was my future, and it was a world I couldn't survive in," said Poe. Trish Poe could see that her daughter was upset and encouraged her to deal with those feelings by taking action.

Mellisa Poe - Kids FACE (2)

After watching the "Highway to Heaven" episode, Poe wrote a letter to then-President George Bush, telling him how concerned she was and asking him to help. The president seemed an ideal choice to spread the word about saving the environment. The president eventually did reply, Poe said. Several months later, the White House sent a form letter that told her to stay in school and not do drugs. There was no mention of the environment. "At first it made me angry, but then it just made me want to do something more," she said.

Mellisa Poe - Kids FACE (3)

Poe was recycling, planting trees, talking to friends and writing letters to newspapers and politicians -- "just anything to get involved," she said. She recruited six friends to form Kids F.A.C.E. at Percy Priest Elementary School. She called billboard companies and convinced them to donate advertising space. By April of 1990, she had 250 billboards with her letter to Bush posted across the United States. With the billboards, local news coverage of her activities and an appearance on the "Today Show," Poe began to receive letters from other children asking what they could do.

Mellisa Poe - Kids FACE (4)

Poe suggested to them that they start their own Kids F.A.C.E. club at school. The result is that Poe's club has grown from her six friends to 300,000 members in 20 countries. The organization's newsletter, Kids F.A.C.E. Illustrated, goes out to over 3 million people. Poe herself will continue to be on the board, but in October 1997, she stepped down as president, handing the reins over to Rachel Jones and Ashley Craw, both 15. Poe said she is too old to lead the organization. "There's a lot of clubs out there that say they're run by kids, but that's not exactly true," she said.

Mellisa Poe - Kids FACE (5)

"Sometimes people think they can't do much, because they're only one person," Poe said. "But we need that one person. When you think in terms of total world population, one in a million becomes a big number. One in a million can make a difference. - Mellisa Poe

Pemikiran Di Luar Batasan Konvensional Konsumen bersedia membayar dengan harga lebih mahal untuk memperoleh produk-produk yang biaya produksinya jauh lebih rendah. Ingat, murah bukan jaminan untuk laris. Seorang guru besar pemasaran dari Amerika dalam suatu konferensi tahunan di New Orland mengatakan, Price has nothing to do with cost. Harga jual tidak ada sangkut pautnya dengan harga pokok, dengan ongkos produksi barang atau jasa.

Starbucks Premium Consumer Experience

Mike Lazaridis Penemu BlackBerry

Mike Lazaridis (48 tahun) adalah seorang pengusaha sukses. Pada saat ini, oleh media cetak dan internet, ia dianggap sebagai salah satu orang paling penting dan berpengaruh bagi masyarakat dunia. Alasannya: ia penemu BlackBerry. Bersama dengan berbagai situs jaringan sosial, BlackBerry mampu mengubah pola/kebiasaan komunikasi masyarakat dunia. Umur 12 tahun, Lazaridis mendapat penghargaan Windsor Public Library karena telah melahap semua buku ilmu pengetahuan di perpustakaan itu.

Mike Lazaridis Penemu BlackBerry (2)

Tahun 1979, Lazaridis memutuskan kuliah di Universitas Waterloo jurusan Electrical Engineering bidang ilmu komputer. Saat menjadi mahasiswa, dia mendapat kontrak 500.000 dollar dari General Motors (GM) untuk membangun display kontrol jaringan komputer. Dari dana kontrak dengan GM itu, ditambah pinjaman 15.000 dollar dari orangtuanya, Lazaridis yang masih mahasiswa mendirikan perusahaan bernama Research in Motion (RIM). Dia keluar dari universitas dua bulan sebelum lulus. RIM bergerak di bidang teknologi barcode untuk film. Lambat laun, RIM merambah ke wireless dan tahun 1999 memperkenalkan BlackBerry.

Mike Lazaridis Penemu BlackBerry (2)

Hal yang patut kita tiru, biarpun sudah sukses, Lazaridis tetap rendah hati dan tidak cepat puas. Ia tetap banyak belajar dan selalu melakukan riset. Maka tidak heran, ia tidak "hanya menjadi seorang ahli teknologi. Dia juga menguasai manajemen, pemasaran, dan strategi invasi produk ke penjuru dunia!

Golden Rules of Creative Thinking

1. Start small trying to discover new ways to be creative, but start. 2. Give yourself permission to abandon the old, obsolete ways of doing things and explore new ways. 3. It is not possible to change the way we think about everything. Target specific areas in which to try creative thinking techniques. 4. Understand that creative thinking requires time, but it is worth it! 5. Remember that creative thinking is both hard work and fun.

Golden Rules of Creative Thinking (2)

6. Focus on what you can reasonably do. Trying to do too many things at once compromises the effort and may take away from the results. 7. Practice creative thinking for today as well as tomorrow. 8. Include other people in the creative thinking process with you. Collaboration fosters creative thinking. 9. Include new and different in your creative thinking process as well as better and more. 10. Keep innovating.

10 Questions To Encourage Ideas

1. What if? 2. How can we improve? 3. How will the Optimist Member and/or the community benefit? 4. Are we forgetting anything? 5. Whats the next step? 6. What can we do better? 7. What do you think about? 8. What should we add? 9. What should we eliminate? 10.What other ideas do you have...?

The Six Myths of Creativity

In an interview with Fast Company , Teresa Amabile busted six cherished myths about creativity. 1. Creativity Comes From Creative Types 2. Money Is a Creativity Motivator 3. Time Pressure Fuels Creativity Tom Peter 4. Fear Forces Breakthroughs 5. Competition Beats Collaboration 6. A Streamlined Organization Is a Creative Organization
Very creative people are often thought to be highly intelligent. While this is occasionally true, evidence shows that the connection between intelligence and creativity is not straightforward. Sternberg and OHara (1999) found people with low IQs are not likely to be exceptionally creative but above 120, there is no correlation between traditional intelligence and creativity. They even suggest that individuals with very high IQs may be rewarded so much for their analytical thinking that they do not reach their creative potential. Sternberg, R. J. and OHara, L. (1999). Creativity and intelligence (251-272). In R. J. Sternberg, Creativity handbook, (pp. 251-272). New York: Cambridge University Press.

The best way to have a good idea is to have a lot of ideas. Linus Pauling (two Nobel Prizes Winner )

Prioritas
Kehidupan yang bermakna tidak dibangun di atas banyaknya kegiatan tetapi soal membuat urutan yang benar, menyusun skala prioritas berdasarkan prinsip-prinsip dan nilai-nilai luhur yang diyakini seseorang. Visi-misi hidup (pribadi atau organisasi) haruslah menjadi acuan utama dari rancangan aktivitas setiap tahunnya, setiap bulannya, setiap minggunya. Sebab tanpa visi-misi yang jelas, sejumlah kesibukan adalah aktivitas tanpa makna yang berujung pada kelelahan dan ketertekanan minus sukacita. Sebaliknya, tanpa agenda kegiatan, rumusan visi-misi yang agung mulia hanya menjadi khayalan semata.

Terima kasih atas perhatiannya. Semoga Bermanfaat