ASSOCIATION OF HUMAN RESOURCE PROFESSIONALS

ANNUAL SEMINAR DAY 2 - 18-07-09 LA PLANTATION RESORT & SPA.

EMPLOYER BRAND
Minchington

(2005) defines employer brand as the image of your organization as a great place to work in the mind of current and potential employees

EMPLOYER BRANDING
Attraction,

engagement and retention initiatives targeted at enhancing a companys employer brand.

SARTAIN AND SCHUMANN 2006

HOW

A BUSINESS BUILDS AND PACKAGES ITS IDENTITY, FROM ITS ORIGINS AND VALUES, WHAT IT PROMISES TO DELIVER TO EMOTIONALLY CONNECT EMPLOYEES SO THAT THEY IN TURN DELIVER WHAT A BUSINESS PROMISES TO CUSTOMERS.

COMPETITIVE ADVANTAGE
RESOURCES

THAT ARE RARE, VALUABLE, NON SUBSTITUTABLE AND DIFFICULT TO IMITATE CREATE COMPETITIVE ADVANTAGE. CREATION OF A VALUABLE EMPLOYER BRAND ENABLE EMPLOYERS ATTAIN COMPETITIVE ADVANTAGE.

HOW?
WORK

FROM THE INSIDE OUT CONSISTENT SUBSTANCE, VOICE AND AUTHENTICITY THROUGHOUT THE EMPLOYMENT RELATIONSHIP. COMMITTED AND ENGAGED TO EMPLOYEE DEVELOPMENT GENUINE PEOPLE-ORIENTATION

COMMITMENT
TWO

WAY EMOTIONAL ENGAGEMENT PRIDE SENSE OF ETHICS NOBLE CAUSE

EMPLOYER OF CHOICE
IT

IS REALLY A CHOICE REINFORCE THE CHOICE EMPLOYERS PREPARED TO DEMONSTRATE GENUINE CONSIDERATION AND ATTENTION TO H.R. MANAGEMENT

BEING TALKED ABOUT

AS

A GOOD EMPLOYER A GOOD PLACE TO WORK WELL MANAGED FIRM A BRAND EQUITY THAT PAYS OFF GOOD PEOPLE, GOOD MANAGEMENT, GOOD BUSINESS, GOOD ORGANISATION.

QUALITY OF WORK-LIFE
WORK/LIFE

BALANCE CAREER SUCCESS REWARD AND RECOGNITION CAREER INTELLIGENCE MOTIVATION AND MOTIVATIONAL PREFERENCES LIFE-FRIENDLY ORGANISATION

H.R.M
REACHING

OUT BEYOND OWN FUNCTIONAL BOUNDARIES TO ENLIST BRAND MANAGEMENT AND MONITORING EXPERTISE FROM OTHER BUSINESS PARTNERS, BUT WILL NEED TO BECOME MORE SOPHISTICATED.

BENEFITS
IMPROVED

CUSTOMER SATISFACTION BUSINESS RESULTS CONSISTENT PROMISE: NO LIP SRVICE BOTTOM-LINE BOOSTED

COMPONENTS OF AN EMPLOYER BRAND

Internal communication Reward & Recognition Learning & Development Measurement systems Performance appraisal Team management Recruitment and on-boarding Working Environment External Marketing Values Senior Leadership

Key Components
CULTURE

Internal

Communication Reward & Recognition Learning & Development Service Support Measurement Systems

Key Components
EMPLOYMENT

Performance

Appraisal Team Management Recruitment & Induction Working Environment

Key Components
PURPOSE

External

Marketing Values / CSR Senior leadership

New trends
Organisations

are spending vast amount of time and money ensuring that their employer value proposition (EVP) clearly articulates to the workforce benefits that are both emotive (feeling good about working here) and tangible (remuneration, benefits and career development) for current and prospective employees.

Employer Branding Awards

Talent

Management Best HR Strategy in line with business Managing Health at work Excellence in HR through technology Continuous Innovation in HR strategy at work Innovation in recruitment Innovative retention strategy Excellence in training

AHRPS EMPLOYER BRAND

Equal

opportunities Strategic HRM Employer Value Propositions Training and Development Talent Management Commitment and Engagement Reward and Recognition Employee Relations and Communications

LOGO
LET

US CHOOSE THE LOGO USED BY EMPLOYER WITH THE PERMISSION OF AHRP AUDITING SIMPLE MECHANISM YEARLY BASIS ONUS ON EMPLOYERS