BUSINESS IDEA
Using cheaper tools & medium for advertising while capturing larger masses/population.
& Upcoming Businesses: Bombay Stores, Amis, Aghas, Mottas, General Boot House, Ego, Confetti, Food On wheels, Yellow, Stone Age, Outfitters Business: Unilever products, E.B.H, Engro, Kraft Foods, Airline Industry
Large
PRODUCT REVIEW
Microeconomic/Macroeconomic Analysis:
Strength: Commitment to Business Innovation
Opportunities:
Inexpensive
Threats:
Ineffectiveness Easy
to Copy
MARKET ANALYSIS
Analyzing Competitors: Other advertising firms ( using other cheaper ways to advertise their products) Firms providing advertisements through conventional ways SMS Marketing/ Email Marketing/ Social Networking
Distribution Channel
Riaz Kabab House Bundu Khan Wimpy Kaybees Noorani Karachi Foods Biryani Inn K.B.C Jans Broast Student Biryani
D.H.A Clifton
A-One Red Apple Hot & Spicy One P 2 P Baloch Ice cream
PROMOTION
Guerrilla
RESOURCE POOL
Human
Resource:
Internal: Owners will work full time 1 Full time Employee with bike 1 Full time Media Developer External: Out sourcing to printing and disposable items manufactures firms
Physical
Area
Capital:
Technology:
Internet, Cell Phones, Software for Data Management, Soft ware for Creating Advertisements for eg: (Adobe Photoshop, Printshop, Sony Vegas, Mattel Creative Suite)
LEGAL REQUIREMENTS
Internal:
Sole
Proprietorship Contract Acquiring NTN(National Tax Number) FBR Registration by Chamber of Commerce & Industry
External:
Labor
laws Sales tax rates : approximately 15% of total sales Vendor Contracts: Distributors, Manufactures ,Printing Services and Media Developers.
ORGANIZATIONAL CHART
Hina (CRO)
LCD ADVERTISEMENTS
Plastic Spoons
Paper Plates Napkins
standard
7inch 5.5
5
6 5
2000
2000 4000 10000
10000
12000 20000 54000
Offer 2
Size Paper Cup Plastic Spoons 6oz standard Price/unit Rs. 5 4 Qty Units 4000 4000
Paper Plates
Napkins
7inch
5.5
5
4
4000
8000 20000
20000
32000 88000
4 LCDs @ 25000/month
25000
PRODUCT TESTING
Cup,
Plates and DVD Greenwich University and Red Apple 1500 cups and plates will be provided 4 Lcds will be placed in Cafeterias/ Metro Cabs Feedback will collected from both places via questionnaires
be done on March 1, 2010 Clifton and Defence region Questionnaire to be distributed after 20 days for feedback
PRODUCT TWEAKING
After
feedback, changes in Size, Color, Texture, Materials of cups media management improvement to be carried out
Lcds
FINAL LAUNCH
To
Will
THANK YOU