How Innovation Drives Research & Development

Presented By: Tanay Samanta Enrollment No030301051

Introduction to ARM

ARMs R&D focused on innovation Started in UK in 1990, now the world's leading semiconductor intellectual property supplier Does not manufacture - licenses IP to microchip producers for fee 20 billion chips with ARM technology produced to date Used in everything from sensors to servers

New product development

NPD may be as:

Response to competitor activity Driven by new technology To solve a problem To create an opportunity

NPD may be:

Productorientated product created then market found = higher risk Marketorientated product developed to meet identified

NPD at ARM

Relies on innovation Takes account of external environment factors, e.g. low carbon, energy security

Responds to consumers requirements, e.g.

Convenience greater mobility, longer battery life Lower cost lower energy use

Research

ARM R&D = market-orientated

Push/pull model used

Influenced by customers and their customers

New developments pushed out to drive technical innovation Customer/consu mer needs pull new products into development

Development

Transforming ideas into products for market

Many ideas but few selected for development

Development process follows stages:

Product brief > Specification > Evaluate alternatives > Testing

Development of Cortex-M0+
Project timescale shortened Lead partner given early access to product specification Enabled quick feedback to assess if meeting customer requirements Allowed early testing/demonstration with customers to stimulate demand

Challenges of R&D process

Challenges of a typical R&D; Large costs people, time, equipment Long timescales High risk changes in marketplace

Challenges for ARM: Technical shrinking size of microchips is not endless Economic increasing demand from emerging economies High demand for skilled employees

Reducing risk

ARM reduces risk: Knowing what is technically possible Listening to customers Reducing timescales to market

Ongoing recruitment ensures the right skills and abilities are in place

Benefits of R&D at ARM

Ongoing research generates strong product pipeline Stakeholder involvement ensures products fit customer needs

World-leading products give competitive advantage Advanced technology enhances the business reputation