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1.1 Macroeconomic Analysis SWOT analysis PEST analysis Five forces analysis
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1.2 SWOT analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)
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1.3 PEST Analysis Political factors Economic factors Socio-cultural factors Technological factors
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Economic growth Inflation Employment Disposable income Business cycles Availability and cost of energy Availability and prices of raw materials
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Demographic factors Role of women Extent of Poverty Extent of Inequality Regional Disparities Caste and creed Race and religion Food habits
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1.7 Technological Factors New discoveries and innovations Speed of technology transfer Rates of obsolescence Internet connections Information and Communications Technology (ICT)
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Suppliers
Bargaining power
COMPETITIVE RIVALRY
Buyers
Bargaining power
Threat of substitutes
Substitutes
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2.2 Indian Economy-People 2005 Age 0-14 years 31.2% [97th of 226] Age 15-64 years 63.9% [126th of 226] Age 65 years & over 4.9% [127th of 225] Urbanization 28% [172nd of 199] Persons per room 2.7 [2nd of 60] Hindus (million) 800 [1st of 165] Muslim (million) 138 [3rd of 165] Roman Catholic (mln) 17 [15th of 170] Religion Hindu 80.5% [2nd of 17] Religion Muslim 13.4% [61st of 100] Roman Catholic 1.6% [124th of 170]
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Heavy truck production (000) 110 [6th of 36] Ores & metals exports (% of goods exports) 6.9% [25th of 154] Ores & metals imports (% of goods imports) 5.0% [10th of 155] Patent applications, nonresidents (Number) 10,671 [10th of 96] Patent applications, residents (Number) 6,795 [10th of 97] Textiles and clothing (% of manufacturing) 24.4% [7th of 101]
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[19th of 155] [7th of 117] [1st of 181] [104th of 134] [9th of 106] [22nd of 117] [8th of 167] [22nd of 227] [7th of 229] [70th of 180] [9th of 183] [3rd of 195]
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Fourth largest economy in terms of PPP-adjuste GDP after USA, China and Japan Sustained high growth in the recent past High percentage of cultivable land Youngest labor force, relatively skilled, and peaceful industrial relations Largest pool of technical manpower Largest English speaking population Huge domestic market with second largest population, democratic system, independent judiciary, free press, vibrant NGOs Rich natural resources, well established financia system, dynamic private sector and wide spread infrastructure
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3.2 Weakness
Poor performance of agriculture High dependence of agriculture on monsoons Growing infrastructure constraints High energy intensity High inflation High interest rates Weak regulatory institutions Outdated laws on business Inflexible Land and Labor markets High fiscal deficit and public debt
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Rising and diversified export markets Manageable current account deficit Rapid growth of IT and BPO sector bringing valuable foreign exchange. Largest exporter of computer and software services ($31.3 billion in 2006).
3.3 Opportunities
major exporter of services (11th largest with a share of 2.5% world market) and exports of software services $ 40.3 billion during 2007-08)
Large stock of wealth of non-residents Indians Liberal trade and foreign investment policies Substantial inflow of direct foreign investment in recent years Indian firms are going abroad and taking over foreign companies. Overseas direct investment from India
Low debt services (amortization plus interest payments) ratio to gross current A/C earnings.
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3.4 Threats
Global financial turmoil and recession in USA and developed countries Still dependence on imports of pulses and edible oil Hardening of international prices of crude oil and edible oil Growing import bill Fleeing of foreign institutional investment (FIIs) in 2008 Significant depreciation of Indian rupee in 2008
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