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MSLGROUP at-a-glance
Leading global communications firm 83 markets and 2,500 staff including affiliates Largest PR network in Greater China Expert in developing and shaping a compelling narrative opinion research, reputation management and engaging: influencers, media and consumers Counselor to Fortune 50 companies and leading organizations throughout network Social media innovators 1,000 clients in diverse industries around the world More than 50 of our clients work with us in 10 or more countries
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Our family
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Channel
Unbound by channel, holistic approach
Geography
Global reach, local insight
Culture
Passionate, collaborative, courageous
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A world of change
Market places as we knew them have been fundamentally transformed. Welcome to the Conversation Economy, a real-time marketplace of communities where individuals engage with people, brands and organizations through connections, conversations and information sharing. The implications of this transformation are far-reaching, touching every area of communications
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Offices
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1000
50
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Consumer Marketing
Healthcare Communications
Corporate Communications
Financial Communications
Public Affairs
Experiential Marketing
SPECIALIZED SERVICES
Strategy
Entertainment Marketing
Cause Marketing
Studio Services
Insights Creation
Crisis Management
Government Relations
Eco Network
Sports Marketing
Multicultural Marketing
Influencer Marketing
Media Relations
Mobile Marketing
2011
MSLGROUP Asia Finalist Consultancy of the Year MSLGROUP Greater China Finalist Consultancy of the Year
Hanmer MSL Honorable Mention x2 & PR Professional of the Year (Sunil Gautam)
MSL China Finalist Best Public Sector Campaign (Brand South Africa
2011
What we do
We help measure and manage sentiment across the increasingly complex and cross-border financial world, both in established and emerging markets
How we do it
Activities cover both ongoing work and special projects PR for Financial Firms Investor relations, Corporate reputation
We have been successful in developing and disseminating strong and compelling investment cases to help achieve fair valuation for and to minimize the volatility of the financial securities
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Specialist sectors:
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Strategic Consulting
Stakeholder
Sustainability/ CSR
Strategic planning Sustainability issue
Branding
Influence Reputation Measurement Change management Business transitions Litigation Simulations Cultural Analysis Regulatory Environmental
counseling CSR & environmental media relations Responsibility (CSR) & Cause marketing
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Corporate media relations programs Executive transition & communications Reputation-building programs Issues management programs Crisis planning and response Media training and protocols Industry relations Programs High profile media events Public Affairs Internal Communications programs
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Eric Abelev
Account Director
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Dominique Whitehead
Senior Account Manager
Media Relations
Strategic planning Regional account management Editorial/copywriting
MNCs
Hedge funds Asset management funds Property funds Professional services
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Edith Lau
Senior Account Executive
Edith holds a Bachelors degree from the Hong Kong Baptist University, majoring in Public Relations and Advertising. Specialties: Media relations Research analysis Regional account coordination Copywriting Industry experience: MNCs FMCGs Professional services
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