Absolute Energy Solutions Marketing Plan

Amanda Rogers Professor: Ortiz CGS2651

Executive Summary
Absolute Energy Solutions offers a service to a variety of consumers. Absolute Energy Solutions has experienced dramatic growth in the past couple years. Home energy raters have provided successful services and continue to do so today. Absolute Energy Solutions is committed to analyzing new home construction plans and performs on-site inspections to ensure your new home will meet energy star standards and performance guidelines. Promotion will be handled through active participation with local builders and trade workers. Also, eMarketing will be another important avenue as well.

Table Of Contents
I.Marketing Situation II.Situation Analysis III.SWOT Analysis IV.Distribution Analysis V.Objectives VI.Marketing Strategy VII.Marketing Summary VIII.References

Marketing Situation
The Market Should be considered a very unique and demanding one especially with the recent climb in growth. Reasons for considering this service relates to environmental and economic concerns. The Service Home energy raters with AES are committed to the market for sufficient testing and credible certificates that enhance our quality of rating and auditing in the entire industry. Demographics Baby Boomers- make up the majority of the market because of their large population. Many are ready to retire and settle in a new sufficient home. Millennials- make up an attractive market because this era is looking to be first time homeowners. Social/Cultural Most people are looking for ways to increase their comfort, help the environment, and their financial stability. Many consumers are looking to move to new developments while the housing industry is low. Interest in the environment and financial steadiness, support Absolute Energy Solutions home energy raters.

Marketing Situation Continued.

Economic There appears to be little in certain areas and more in others. Political/Legal As of right now there is no legislation that has passed making it mandatory to have your home rated. There seems to be a slight demand heading in that direction. Technological Our home energy raters use an energy efficient software package to perform an energy analysis of a homes design. Competition Florida Solar Energy Center dominates the home energy rater market in the state of Florida. FSEC has qualified 17,427 homes in the state of Florida. This competitor covers all areas in Florida.

Situation Analysis

SWOT Analysis
Opportunities
Serious homeowners, who want the most out of their home. Any proprietor who wants to enhance their homes resale value Many owners are tired of that high electric bill. Those who are seeking too simply upgrade to become more environmentally friendly.

Threats
Florida Solar Energy Center at the site of a new competitor may act intensely. Even though the environment continues to be a growing concern many people may still be indecisive on the issue.

Florida Solar Energy Center and other competitors may try to cover more areas in a plan to maintain dominance.

SWOT Continued.
Strengths

Energy Star Recognized Market Research Environmentally Sound Good Service RESNET Certified

Weaknesses

Little Marketing Knowledge Low Budget Area Coverage High Prices Needed Completed Certifications

Distribution Analysis
Services all over the state of Florida demonstrates that there is a market for Home Energy Raters. The overall concern here is if builders or even consumers would pay to have their home(s) examined for maximum implementation of joining forces with sustainability. Regardless of the many fragments identified, the complexity lies with the many attitudes within the market. Nevertheless, Absolute Energy Solutions is determined to have individuals concerned with a more straightforward lifestyle. The best segment that fits with AES is residential and commercial homes.

Objectives

area coverage
Ten new builders every three months

Marketing Strategy
Absolute Energy Systems should select residential builders as their primary target market, with commercial builders as their secondary target. Absolute Energy Solutions should be positioned as You have the power to conserve. This short slogan communicates that anyone has the control to save energy and the environments security. Absolute Energy Solutions should price their service for a home energy rater to fully complete a full investigation of the home $200.00. Promotion must be through active participation between builders, eMarketing and other trade workers in the surrounding area. The message should emphasis on the benefits, environmental security, and comfort of ones home. The most challenging task Absolute Energy Solutions faces is selling its self to builders. Absolute Energy Solutions must do an exceptional job selling its services to the crowded market of builders. Will Absolute Energy Solutions be able to conduct adequate research in finding the right builders for them? Some builders may not believe in the methods AES uses and could drop the company. Will AES be able to recover?

Marketing Projections
Absolute Energy Solutions Projected Income Statement
Revenue $1,000,000 Based on 4,000 units @ $250.00 Revenue Information Estimate Estimate

Gross Profit Advertisement Salary Travel

$250,000 $8,000 $60,000 $15,000

Equipment

$10,000

Estimate based on need

Net Profit

$157,000

Marketing Summary
We Estimate that 70% of this target should be reached by September. Our objective was to sell our service to at least 8 new builders every three months. We understand that our competition is fierce and we may lose out on some builders, but for the most part we anticipate our ultimate rush of builders this year. We will continue to monitor our services and stay up to date with all certifications so we can offer the absolute best.

References
http://www.resnet.us/ http://www.energystar.gov/ Armstrong, G., & Kotler, Philip. (2011). Marketing An Introduction 10th Edition. Upper Saddle River, New Jersey.