By the Desk off :

Syed Faizan Rafi Muhammad Hassan Muhammad Kashif Syed Humdan

INTRODUCTION
A patient-first philosophy has driven the design

of our centers to cater to all your healthcare needs under one roof. And yet, every interaction at Sahat always begins with a well-qualified doctor. He or she is your trusted friend, philosopher and guide to advise on the care you may need.

7 PS OF Sahat Medical
PRODUCT
PRICE PLACE PROMOTIONS

PEOPLE
PHYSICAL EVIDENCE PROCESS

1.PRODUCT
247 Emergency Response by a trained physician at

your doorstep.
The specialties include:

Family Physicians ,Comprehensive Chronic Care, Diagnostics Centre, Pharmacy, Specialist Care Coordination, Emergency Response, Health Check Up, Home Visits

PRODUCT = SERVICE PRODUCT CONCEPTUAL MODEL

CUSTOMER BENEFIT CONCEPT:

Assurance of Best treatment, Cure, Reliability on the brand of Sahat. SERVICE CONCEPT: Medical Care. SERVICE OFFERED: 247 Emergency Response by a trained physician at your doorstep, All medical Treatments. SERVICE FORM: Online Medical Service, Sahat 24 hours pharmacy, SERVICE DELIVERY: Emergency services, Nurses & Doctors.

2. PRICE
The Sahat Medical is priced premium and it can

afford to do the same because of its positioning and its assurance as well as the reliability on the brand of Sahat Medical.
It also helps that there are so many locations and

specialties in Sahat Medical.

Thus a patient is reassured of his well being.

3. PLACE
Sahat Medical is stating his service from Karachi. It is working in 5 different places across Karachi which

includes North Nazimabad,Gulshan,Gulistan-e-Johar, Defence and Pechs.

It is located internationally in www.Sahatmedical.com

4. PROMOTION
Sahat Medical promotes itself through the Community Initiatives viz: SACH - Save a Childs Heart
CURE - Extends preventive as well as rehabilitative

cancer treatment to the economically backward.

SAHI - Society to Aid the Hearing Impaired DISHA - Distance Health care Advancement Project

PROMOTIONAL ACTIVITIES

5. PEOPLE
Currently engages more than 50 doctors, nurses,

paramedics, clinical staff and management professionals to manage 5 Areas in Karachi.

6. PHYSICAL EVIDENCE
PERIPHERAL EVIDENCE: Membership cards Health check up Packages. Test Reports Doctors Prescription ESSENTIAL EVIDENCE: Ambiance Sahat Medical will be known for its quality health care services, at much affordable price. Provides the services for all the ailments &diseases, assuring the healthy recovery with quality care from the staff.

7. PROCESS
PEOPLE POCESSION PROCESS & INFORMATION PROCESS: The Sahat Group wanted to take quality health care to across the length and breadth of Pakistan. This operation in itself involves very established procedures and documentation. Sahat medical has already applied for ISO 9002 certificate.

SERVICE MARKETING TRIANGLE

SAHAT MEDICAL

INTERNAL

EXTERNAL

DOCTOR INTERACTIVE

PATIENT

Cont..
Company: Here, the Sahat Medical is the company

that dreams up an idea of service offering (treatment), which will satisfy the customers (patients) expectations (of getting cured).
Customer: The patient who seeks to get cured is the

customer for the hospital as he/she is the one who avails the service and pays for it.

Cont..
Provider: Doctor, the inseparable part of the hospital

is the provider, as he/she is the one who comes in direct contact with the patient. The reputation of the hospital is directly in the hands of the doctor. A satisfied patient is a very important source of word of mouth promotion for the organization.

LINE OF VISIBILITY
Priority access and preferred home rates to all the

above services 247 Emergency Response by a trained physician at your doorstep Access to Electronic Medical Records, anywhere, and at anytime Special home care focused plans for the elderly Golden Years, and Parents Secure Periodic home visits by our medical team, as prescribed by our Comprehensive Chronic Care programs

SERVICE ENCOUNTER
HIGH CONTACT SERVICE
1. 2. 3.

Customers visit service facility and remain through out service delivery Active contact between customers and service personnel Includes most people-processing services

SERVICE OPERATION
VISIBLE TANGIBLE

THANK YOU