14 20 August 2006
LEARNING OUTLINE
Follow this Learning Outline as you read and study this Whats Your Global Perspective? chapter. Contrast ethnocentric, polycentric, and geocentric attitudes toward global business.
Describe the current composition and currency situation of the European Union.
Discuss the North American Free Trade Agreement and other regional trade alliances in Latin America.
Define the Association of Southeast Asian Nations. Explain the interdependence that globalization involves.
Polycentric Attitude
View that managers in host country know the best approaches and practices
Geocentric Attitude
A world-oriented view that focuses on using the best approaches and people from around the globe
Global Attitudes
Eliminated barriers to free trade (tariffs, import licensing requirements, and customs user fees)
United States, Canada, and Mexico
Iceland
Russia
Ireland
North Atlantic Ocean
English Channel
Denmark
Belarus Poland
Germany
Czech Rep. Slov akia
Ukraine
Moldov a
France
Switzerland
Austria
Slovenia
Portugal
Andorra
Croatia BosniaHerzegovina
Spain
Italy
T yrrhenian Sea
Montenegro Albania
Ioni an Sea
Bulgaria
Armenia
Macedonia
Greece
Turkey
Aegean Sea
0 0 250
250
500 Miles
500 Kilometers
Malta
Cy prus
Free Trade Area of the Americas (FTAA) Southern Cone Common Market (Mercosur) Association of Southeast Asian Nations (ASEAN)
African Union
Current members
My anmar
Laos
Indonesia
ASEAN Members
Source: Based on J. McClenahen and T. Clark, ASEAN at Work, IW. May 19, 1997, p. 42.
Licensing/ Franchising
Strategic Alliances
Foreign Subsidiary
Low
High
Importing
Selling products at home that are made overseas
Globe Rankings