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  • Tipping Point

    Diunggah oleh

    munag786
    85 tayangan15 halaman
    The document summarizes Malcolm Gladwell's book "The Tipping Point" and its three main rules for reaching a tipping point: 1) the Law of the Few, which states that certain kinds of people are responsible for spreading ideas and messages, 2) the Stickiness Factor, which is about making ideas memorable, and 3) the Power of Context, that small changes in environment can influence epidemics. It provides examples and discussion of how these rules can be applied to create change.

    Deskripsi Asli:

    Whats the meaning of tipping point an how its achieve.

    Judul Asli

    tipping point

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    The document summarizes Malcolm Gladwell's book "The Tipping Point" and its three main rules for reaching a tipping point: 1) the Law of the Few, which states that certain kinds of people are responsible for spreading ideas and messages, 2) the Stickiness Factor, which is about making ideas memorable, and 3) the Power of Context, that small changes in environment can influence epidemics. It provides examples and discussion of how these rules can be applied to create change.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    85 tayangan15 halaman

    Tipping Point

    Diunggah oleh

    munag786
    The document summarizes Malcolm Gladwell's book "The Tipping Point" and its three main rules for reaching a tipping point: 1) the Law of the Few, which states that certain kinds of people are responsible for spreading ideas and messages, 2) the Stickiness Factor, which is about making ideas memorable, and 3) the Power of Context, that small changes in environment can influence epidemics. It provides examples and discussion of how these rules can be applied to create change.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 15

    The Tipping Point

    1/2/2013

    Al Crispo

    Three Rules of The Tipping Point


    1. The Law of the Few 2. The Stickiness Factor 3. The Power of Context

    These provide a direction for how to go about reaching a tipping point.


    1/2/2013 Al Crispo 2

    The Law of the Few

    Connectors
    People with a special gift of bringing the world together SOCIAL GLUE SPREAD MESSAGE

    Mavens
    They accumulate knowledge and have the social skills to start word-of-mouth epidemics DATA BANKS PROVIDE THE MESSAGE

    Salesmen
    They persuade us
    Al Crispo 3

    1/2/2013

    The Law of the Few


    Connectors

    Paul Revere
    Word

    of mouth is still the most important form of human communication (p. 32).
    Best bar / restaurant in town

    1/2/2013

    Al Crispo

    The Stickiness Factor

    Your change models the theme is the stickiness factor - Remember what your learned

    Sesame Street vs. Blues Clues

    1/2/2013

    Al Crispo

    The Power of Context


    Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur the context, p. 139

    Laser disk, CD and DVD Ethanol or fuel cells or ? Video/telephones

    1/2/2013

    Al Crispo

    The Power of Context


    Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context, p. 163.

    The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior, p. 165.
    True in extreme situations? True in work situations? True in personal situations?
    1/2/2013 Al Crispo 7

    The Rules of The Tipping Point

    Making an idea or attitude or product tip can be done through the influence of special kinds of people. Thats the Law of the Few. It can be done by changing the content of communication, by making a message so memorable that it sticks in someones mind and compels them to action. That is the Stickiness Factor. But we need to remember that small changes in context can be just as important in tipping epidemics. Ch. 4
    Al Crispo 8

    1/2/2013

    Change Agents

    Rosa Parks Martin Luther King Jr.


    Connectors Mavens Salesmen

    1/2/2013

    Al Crispo

    Changes

    Innovators adventurous Early adopters opinion leaders Early majority big companies Late majority these 2: deliberate & skeptical mass Laggards stragglers
    Al Crispo

    Cheese Sniff Scurry Haw Hem

    1/2/2013

    10

    Connectors, Mavens, & Salesmen


    They are the translators They take ideas from innovators and get them understood and accepted by the masses To make an idea contagious, they level it, dropping extra details and exaggerating other details to give more meaning to the message

    1/2/2013

    Al Crispo

    11

    Contagiousness vs. Stickiness

    Contagiousness is in larger part a function of the messenger Stickiness is primarily a property of the message, p. 234
    Al Crispo 12

    1/2/2013

    Smoking vs. Suicide

    Young people will experiment. But you cant experiment with suicide once is all it takes. Paying attention to the tipping points of the addiction process can lead to a less sticky form of smoking (nicotine threshold, depression, lure of who smokes).
    Al Crispo 13

    1/2/2013

    Lessons of the Tipping Point


    1.

    Starting epidemics requires concentrating resources in a few key areas.

    Concentrate resources on connectors, mavens, and salesmen (Law of the Few) p. 255-256.

    1/2/2013

    Al Crispo

    14

    Lessons of the Tipping Point


    2.

    We are influenced by our surroundings, our immediate context, and the personalities of those around us p. 258-259. With the slightest push in just the right place, the world can be tipped p. 259.

    1/2/2013

    Al Crispo

    15

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