What is Indian cinema???

Cinema, or motion picture, is the art of moving images, avisual medium that tells stories and exposes reality The biggest single mistake that non-Indian commentators(and some Indians) make is to assume that Bollywood is the same thing as Indian Cinema. It isnt.

Outline
History and facts of cinema Genres and styles Parallel Cinema Mainstream Commercial (or) Masala Films Relevance of music Awards

Few facts
Worlds largest film industry in terms of number of films produced and the ticket size Considered to be a major religion Over 1000 films are produced every year in more than 20 languages 14 million Indians go on daily basis Provides employment to nearly 6 million people

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Several film production, distribution and exhibition companies listed on stock markets. New revenue streams business models - Increasing disposable income -movie on demand through pay television - digitalization of film distribution - Emergence of multiplexes Indian filmmakers making films in English such as Delhi Belly

Size of Indian film industry

. The film industry stood at nearly

US$2.0 billion in 2007. It grew by ~12% to reach US$2.2 billion in 2008 Negative growth over the last two consecutive years and stood at around US$ 1.8 billion in 2010. this can be attributed to the closing down of single screen theatre In the first half of 2011, fewer films were released due to the World Cup and IPL 4 The industry is expected to grow by ~9% p.a. till 2015 and reach nearly US$2.8 billion.

Effect of globalization on Bollywood

Bollywood has been affected both directly and indirectly by the globalization The direct causes have been the rise of alternate sources of entertainment such as TV, Internet Indirectly, the rise of a new middle class, new jobs and the Indian Diaspora abroad has created an audience whose entertainment expectations have increased The idea to globalize Indian's has evolved in the past 15 years

Four aspects of Globalization

In terms of movement of goods (i. e., movies) Indian movie industry has a long history of presence in the international market. Secondly, in terms of capital, the Indian Hindi movie industry keeps receiving capital from abroad. Thirdly, in terms of technology, the Indian Hindi movie industry has therefore started with the import of technology from abroad. Last but not least, India has made significant progress in terms more Hindi movie stars and other people working on international movies.

Influence of west on Bollywood

Globalization has led to the westernization of Bollywood. As a result : loss of the distinguished Indian culture in future. Hindi films has distanced reality from the films. Disconnection between the content of the films and the lives of the audiences. gradual erosion of their rich and unique culture and traditions of India.

Influence of Indian Films on West

o The influence of Bollywood music can also be seen in popular music elsewhere in the world o As Bollywood films became popular, Indian garments, accessories, footwear made their way into mainstream culture o The theme of reincarnation was also popularized in Western popular culture through Bollywood films

Localization of Hollywood in India

In 2008, in partnership with Yash Raj Films, Disney released a Hindi animated feature called "Roadside Romeo," which was a huge success. The film used the voices of national Bollywood stars to increase its appeal to local audiences According to official statistics, the number of requests from foreign crew to shoot in India shot up from 12 to 30 between 2009 and 2011 Avatar was released across India in English, Hindi, Tamil, and Telugu Avatar earned a record INR 10 million ($216,000) for its paid previews across India In fact, the opening of the film in India ranked among the top 10 countries for a weekends performances.

International Casting

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The worldwide success of Danny Boyle's multiple Oscar-winning

Slumdog Millionaire a while back has triggered off curiosity in the new
young India. Freida Pinto, is probably the biggest Indian export to international

cinema. After Woody Allen's You Will Meet A Tall Dark Stranger, Julian
Schnabel's Miral, Rise Of The Planet Of The Apes, and Tarsem Singh's Immortals in just about three years, she is all set to be seen in Michael Winterbottom's Trishna Oscar winner Ang Lee's biggie, Life Of Pi, introduces Delhi boy Suraj Sharma as the hero and also features Tabu and Irrfan in the cast

Bollywood movies launched globally

Mother India (1957), for example, continued to be played in Nigeria (Africa) decades after its release. Many Pakistanis watch Bollywood films, as they understand Hindi even though Pakistan banned the legal import of Bollywood movies in 1965. As a result, pirated DVDs and illegal cable broadcasts ensured the continued popularity of Bollywood releases in Pakistan. Bollywood movies are popular in Afghanistan due to the country's proximity to the Indian subcontinent and cultural perspectives present in the movies. (eg Kabul express) The film Mera Naam Joker (1970 achieved popularity in Russia, when Raj Kapoor worked with Russian actress Kseniya Ryabinkina in the movie.

International Bollywood award nights

The Masala Awards, in their third year, celebrate the achievements of South Asians from around the world and the UAE in particular. The Awards night will see Asia's biggest stars mingle with A-listers from the UAE, making it a fantastic night to remember, held in Dubai. International Indian Film Academy (IIFA) Awards- 2012 in Singapore

Brand endorsements
Katrina - Brand Ambassador Of Ethiad Airways Nargis Fakhri brand ambassador of Van Heusen Nargis Fakhri, also the Brand Ambassador for the Private sales club which houses fashion and luxury brands across apparel, designer wear, accessories, footwear, jewellery and much more.

Animation in India
The global animation production figures, according to the NASSCOM Animation report, range between US$ 16-31.5 billion for the year 2000 Statistics for 2001 stand anywhere between US$ 25 billion and US$ 38 billion Analysts estimate that the global animation production rose to about US$ 45 billion in 2002

International fund raising

INX Media was the biggest recipient of FDI last year Sun Direct Television received Rs.7 billion from South Asian Entertainment Holdings Ltd American investor George Soros acquired a 3 percent stake in Reliance Entertainment Ltd. Innovative Media Ltd., the out-of-home media subsidiary of Entertainment Network India Ltd. (ENIL) received Rs.2 billion from Goldman Sachs and Lehman Brothers for out-of-home media expansion.

International appeal of regional Indian films and songs

kolaveri was popular in India as well as in a couple of other countries It proved that music transcends language. Kolaveri has become more of an anthem now. Its not just for the South but the entire country Huge group of non-Indians are singing this song Looped in many rooms at university dorms in the US too. Viewed more than 1.8 million times on the official channel of Sony Music

International shooting destinations

Growing popularity of "Bollywood" movies shot in the United States, particularly in New York (kank, kal ho na ho). London (k3g, jthj), Cuba (ek tha tiger), Australia (salaam namastey) .

Yash Chopra introduced Switzerland to Bollywood in 80s. His first film shot in the country was Faasle (1985).

BIG CINEMAS
The Big Cinemas is a division of Reliance Media Works Ltd. It was formerly known as Adlabs Films Limited. It is Indias largest cinema chain with more than 515 screens. It has its screens spread out in India, USA, Malaysia and Netherlands. Big Cinemas also operates in the United States, and the circuit accounts for about 30-35% of Hindi features box office collections and over 70% of Tamil and Telugu box office collections from the US.

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BIG Cinemas launches i matterr - hollywood club card, which offers its patrons - 50% discount on all English film paid previews and 10% of on all English films. The card will be launched in cinemas from May 12,2011 The studio is co-producing director Steven Spielberg's upcoming film War Horse which is due for worldwide release in Christmas. In January 2012, it was announced that Reliance DreamWorks movies garnered 11 Oscar nominations

ERROS ENTERTAINMENT
Eros International is an Indian motion picture production and distribution company. Eros co-produces, acquires and distributes Indian language films in multiple formats worldwide, including theatrical, television syndication and digital platforms. The group distribution network of over 50 countries, with offices in India, UK, USA, Dubai, Australia, Fiji. Eros has over 1,900 films in its library, plus an additional 700 films for which the group hold digital rights only.

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While Eros International is taking risks and making movies, oddly enough, the studio has been declining joint ventures even when the films have big names attached. It has signed a 15-film deal with Fox International for the Middle East region. These movies will be dubbed in Arabic exclusively for Fox channels Eros International has been awarded with Inc. India 500 Certificate of Excellence.

Challenges Faced by Bollywood Internationally

In India there is a shortage of
support infrastructure world-class production facilities trained manpower training institutes

Challenges such as low screen penetration and average performance of Indian films at international platforms India is among the top five countries in terms of Piracy which leads to a loss of Rs 300-400cr per year China does not even have a potential but than also it attract more Hollywood investors because of easier and more organized market

Conclusion
There is a huge Indian Diaspora in countries like the UK, Canada, the
Middle East, South Africa which all represent a big market for Indian films This is also the time when Indian economy is booming and as in

consequence India is viewed in a positive way by other countries

The westernization is alarming for future of Indian movies as individuality and eccentricity are being lost

Bollywoods share in the global movie market is still relatively insignificant

and the movie industry therefore needs to put in a lot of effort and money in distribution and marketing in particular if it wants to succeed in the

global market

Way Forward..
The film segment in India saw declining revenues for two consecutive years, but is expected to recover the growth over the next five years to reach ~$3 billion at a growth rate of around 9%p.a With several Hollywood biggies undergoing full 3D conversion in India, the country is being considered as a hub for the conversion from 2D (normal/reeling) shooting to 3D There is a need for the Indian film industry to embrace digitalization to reap the opportunities created by advancing technologies