Definition
Packaging is the science, art, and technology of
enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Health Drinks - These are generally used for providing vitamins and mineral supplements
PACKAGING
Packaging is the science, art and technology of
enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
LEVELS OF PACKAGING
Packaging Levels
PRIMARY PACKAGING
consumer sees.
Examples
SECONDARY PACKAGING
The Secondary packaging provides information to
TRANSPORTATION/TERTIARY
PACKAGING
Storage,
Identification, Protection against damage and
Durability.
Type of container
Primary Primary Primary Secondary Primary Primary
Food examples
Liquid whole eggs Portion of fish Potato chips Box of Coca-Cola Can of Campbell's Tomato soup. Carton of eggs
Flexible packaging
Primary
Bagged salad
A series of boxes on a single pallet used to transport from the manufacturing plant to a distribution center.
Pallets
Tertiary
Wrappers
Tertiary
NECESSITIES OF PACKAGING
Packaging is a very important marketing strategy to glamorize your product in order to attract the consumers attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. Packaging should definitely be included in the 4 major Ps of marketing (Product, Place, Promotion and Price).
IMPORTANCE OF PACKAGING
FUNCTIONS OF PACKAGING
Product Identification:- Packaging greatly helps in Product Protection:- Packaging protects the Facilitating the use of product:- Packaging should be Product Promotion:- Packaging is also used for
promotional and attracting the attention of the people while purchasing. convenience to open, handle and use for the consumers.
contents of a product from spoilage, breakage, leakage, etc. identification of products.
Increasing no. of professionals - growing service sector - Higher OOH consumption - Increasing stress levels - Awareness of global happenings & international trends
Horlicks - Journey
Packaging
Ice Age2
Ice Age3
Complan - Journey
Boost - Journey
Bournvita - Journey
Emerging Trends
Easy to handle packs are preferred.
In use convenience is the call of the day. Easy to use packs are gaining popularity. People are
Squeezable Tea bag No need to use a spoon after use, just pull the strings apart to squeeze the tea bag
Microwavable packaging
Ketchup, ergonomic shape with three nozzles to create designs on the plate or food
Self heating coffee can Pull the tag, coffee heats up automatically
Shelf & Consumer Appeal consumer appeal is becoming very Shelf visibility and
important.
Modern trade outlets call for instant consumer attraction. Pack appearance and ability to engage consumers are
Modern trade - fighting for consumer attraction. Differentiated shapes/ attractive graphics are the need of the day
Current Format
your food Anywhere & Anytime
Ready to use pack- Food already cooked- Heat and Eat On the Go- To meet the demand of fast pace of life. Have
Nutritional Labeling
Label declaration More and more labels
are coming with nutritional information. Enhance consumer awareness List of ingredients / nutrients Serve size / % Daily Requirement Benefits
ENVIRONMENTAL CONSIDERATIONS
Multilayer machine
Conclusion
With enhanced consumer driven needs , packaging
innovations to provide solutions to satisfy the consumers. Also, this way the food industry is also booming as people are taking more of outside food. India being a highly populated country, there are chances for the industry to grow immensely in near future. Though the food is in demand, there still are side effects like the food might get poisoned and has been harmful too (in some cases), so steps must be taken to protect food.