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A Report On Fake Brand Products Available In Rural Market

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In the recent trend, Indian rural markets have acquired significance as the overall growth of the Indian economy, has resulted into substantial increase in the purchasing power of rural communities. Two thirds of Indian consumers live in rural areas and almost half of the national income is generated in rural India. Rural India is classified in around 450 districts and approximately 630000 villages, which can be sorted in different parameters such as namely literacy level, accessibility, income level , penetration, distances from nearest towns etc. Nearly seventy percentage of Indian population live in more than 6,27,000 villages in rural areas. At the highest income level there are 2.3 million urban households in rural areas as in the urban areas. Rural marketing in Indian economy covers two broad sections (a) Selling of agricultural products in the urban areas. (b) Selling of manufactured products in the rural regions. Fake products are the poor quality products that are sold at a fraction of the original price. Some of these select to name themselves similarly after popular brand names to trick consumers into buying them. Today the fake products are unnoticed in the market, which is happening at international level arena too, which not only affects the sales and profits of the corporate but majorly affects the brand image of the original products.

OBJECTIVES OFTHE STUDY To study the Rural marketers challenges in rural markets over fake product To ascertain Relationship between occupation and awareness towards fake products. To ascertain preference of the rural customers towards fake products over original product.

We have adopted Descriptive Research in order to describe the variables in this study. Area Jamukoli Haat , Harirajpur

Sample Size and Sampling technique

The required data was collected through a questionnaire, where the sample size is restricted to10 consumers and 10 retailer. Since the market is wide spread, we have adopted non probability convenient sampling for selecting the samples from the study area. Data Collection Method
Both Primary and Secondary data collection methods were used in this study. In primary data collection, questionnaire was used. closed questions were also employed in this study. Personal interview has been conducted to ensure accuracy of the research. The survey was conducted through Questionnaire schedule method.

Data Analysis & Interpretation

Which type of battery people prefer?
Panasonic, 1

Other, 3

Eveready, 5 Sony, 1

Which type of Battery you use?

Panason ic, 2 Everead y, 4

Other, 3

Sony ,1

Which type of Cold drinks people prefer?

Coca cola, 2

Which type of Cold drinks you prefer?

Other s, 3 Sprite, 4

Fanta, 1
Others, 5

Coca cola, 2

Fanta, 0

Sprite, 3

Which type of soap people prefer?

Lifebou y, 2

Which type of soap you prefer?

Others, 5 Rexona ,0

Others, 2

Lux, 3

Rexona, 0

Lifebouy, 3

Lux, 5

Which chocolate people prefer? Which chocolate you prefer?

Polo, 2
Kit Kat, 3 Dairy Milk, 5 Mang o Bite, 0
Polo, 3 Mango Bite, 1

Dairy Milk, 4

Kit Kat, 2

Which Match sticks People prefer?

Home lites 30%

Which Match sticks you prefer?

Home lites, 1

Other 50% Aim Flying 20% Star 0%

Other, 6

Aim, 2

Flying Star, 1

Barriers To Rural Market

A number of corporate houses have been trying to get a grip on rural markets in a variety of ways. They face lot of challenges in stabilizing their market share. The various challenges include language barriers, connectivity to other markets, small population in villages, and the most important availability of fake brands. The brand image of the successful FMCG majors has been imitated by some of the small regional companies. These fake brands have been sold mostly in rural areas

Fake Brand Products Available In Rural Market

S No.

Original Product
Dairy Milk Lux Kit Kat Polo Vicks Mango Bite Coffee Bite Home Lites Coca cola Fanta Sprite Sony

Fake Product
Daily Milk Luk Kir Kat Rolo Vibex Mango Ripe Coffee Toffee Home Lifes Hello Sasa Smile SQny

1 2 3 4 5 6 7 8 9 10 11 12

Fake Products

Findings & Suggestions

1. If the product is in introduction stage , consumers are not much aware about the product. 2. The organization has to create awareness among the consumers. 3. The company should adapt rigorous marketing strategies, in order to sustain in the market. 4. There is immense competition in this sector. 5. They should try to reach as many as people as possible. 6. Sales promotion should be adopted for those company who are not popular among the consumer. 7. 4 A plays a important role for the organization.


Fake products create damage to leading companies' sales and brand image. Fake products also create problems to consumers on their health. Hence, the MNCs and other leading companies that are worse affected by fake brands has to prevent their footage by adopting various strategies as discussed. The 4 P's of the marketing mix have to be redesigned by the marketers in attracting and attacking the rural markets of India. When consumers come across such fake brands they also have to take the issue to the companies and/or legal authorities.


Thank You