Doing business in france fashion industry

Tanika agarwal Shweta jadhav Richa kewalramani

 In 1st ppt show the 2 cultures joining

Why invest in france

Eu- the largest trading block France is the 5th most powerful economy in the world and 2nd largest in europe 3rd leading destination worldwide for fdi 5th largest exporter of goods and services Highly qualified and productive workforce Lower number of days spent on strikes World class infrastructure Population of 63 million people with high disposable incomes of usd 33,855 per capita

EUROPEAN UNION: THE WORLDs WEALTIEsT MARKET

GDP (PRICES IN BILLION US DOLLARS) $25,000 $20,000 $15,000 2007 $10,000 2008

$5,000
$0 EU USA JAPAN CHINA

SOURCE : INTERNATIONAL MONETARY FUND ESTIMATES 2008

5th largest exporter of goods and services

Destination exports in 2005: 3.7 billion euros

European union 61.3% Germany: 14.9% Belgium: 17.0% U.k: 16.4% Spain: 16.7% Italy: 14.5% Netherlands: 4.9% Southeast asia 11.5% North america 7.0% Other european countries 5.7% Africa 4.8% Middle east 5.0% East europe 3.4% Other countries 1.3%

Origin imports in 2005: 7.34 million euros

Africa 19.6% European union 31.0% Italy: 31.5% Belgium: 17.8% Spain: 10.0% Germany: 11.6% Portugal: 5.9% U.k: 5.9% Southeast asia 23.6% Other asian countries 10.5% East europe 7.7% Other countries 7.7.%

Well defined infrastructure

Population of 63 million people with high disposable incomes of usd 33,855 per capita

As france has a good dominance in the fashion market we choose to enter this industry

strengths
Labour Rich culture High disposable incomes Infrastructure allows easy networking and outsourcing Access to raw materials

weakness
Seasonality in demand for products Difficult to manage- number of product lines Language barriers High management cost Cultural adaptations

opportunity
Major hub of fashion Benefits of being a member in the european union Cost effective Supply chain

threats
Pre- existing global brands Quality standards Government restrictions

Product range
Premium brand Indian ethnic wear Sarees, Kashmiri, shawls, Suits, Kurtis Other apparels Hand bags Jute, leather etc footwears Other ethnic jewellery

Major locations for stores

Only 5 stores in the beginning All areas with high density population Paris Strasbourg Lyon Orleans Marseille

Promotion mediums
Introduce brand in the Paris fashion week Local events Newspapers and fashion magazines Word of mouth Social media

Cultural adaptations
Lifestyle and Fashion related to culture Socio-cultural living Types of culture High culture Popular culture Low level culture

2 way trading
Polished diamonds Perfumes Leather Silk Cotton