CROSS CULTURAL ADVERTISING

Cross cultural advertising means more than translation The language, style, colors, numbers and symbols of advertising are all important factors to be considered.

To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business.

CULTURAL VALUE
Individualism Verses Collectivism Power distance Uncertainty Avoidance

Masculinity Versus Femininity

Long Term Orientation

OBJECTIVE OF CROSS CULTURE ADVERTISING

Identify Elements of element of cross culture advertising strategy Cross-cultural Solutions for International Business Respecting Our Differences and Working Together

Adapt new culture and environment for growth and development business

RESEARCH METHODOLOGY
Studies of publishing productivity focus mostly on authors and their institutions contribute in what ways to the literature Methodological investigations evaluate the research methods used in multiple studies on the same topic or in the same discipline. Citation studies investigate the citations listed as footnotes or references of scholarly works.

IMPORTANT ELEMENTS REQUIRED IN CROSS CULTURAL ADVERTISING

Identify the target audience Developing media plan Creating the message

Translate correctly

KEY ROLE IN CROSS CULTURE ADVERTISING

Language Communication style Colours, Numbers and Images

Cultural Values
Personal relation Materials

SUPERSTARS

PEPSI SLOGANS OVER THE YEARS

(1990-1991) Yehi hai right choice baby aha pepsi (1996) Theres nothing official about it (1999-2006) Ye dil mange more

(2000)
(2009) (2012)

Ye pyaas hai bari

Ye hai youngistan meri jaan change the game

INDIA CROSS CULTURAL ADVERTISING

Idea Cellular, usually referred to as Idea, is an Indian mobile network operators based in Mumbai, India. Idea is the 4th largest wireless carrier in Indian market with over 100 million customers and also provides broadband Internet to its customers

For cultural advertisement in north and south region of India

In south India its commercial advertisement with Super Star Mahesh Babu and in north India with Abhishek Bachan

INDIA CROSS CULTURAL ADVERTISING

CONCLUSION
Be aware Do your research If possible recruit a local agency in key markets

Where possible, do make it as localized as possible

Remember the language and beware straight translation If it has to work globally, avoid the tendency to go lowest common inspite .That go for global understanding

BIBLIOGRAPHY
www.youtube.com http://www.ssrn.com Social Science Research Network

http://www.kwintessential.co.uk
Multilingual Business Services and Training Google.com Article