SWOT

Strengths
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Customized sammies, fast service, regional taste Quality control - central kitchen Bestuse of technology Strategic location Brand loyalty

Weaknesses
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High overhead cost ie. Transportation and maintenance Slow responding supply chain- delivery Low of customer intimacysense of urgency, face problem Government policy and regulation Culture belief- business tradition

Opportunities
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Many foreigners, expatriate in China Location near to competitors Accelerating market growth4 caf within 4 years Underutilized capacity of central kitchen

Threats

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TOWS MATRIX
External InternalStrengths Customized sammies, fast service, regional taste Quality control - central kitchen Bestuse of technology- website Strategic location Brand loyalty

Opportunities - Increase capacity by open Market development Many foreigners, new caf expatriate in China - Increase publicity as near to Cost leadership Location near to competitors competitors - Use automation to control Cost leadership Accelerating market quality growth- 4 caf within 4 years Underutilized capacity of central kitchen

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TOWS MATRIX
External InternalWeaknesses High overhead cost ie. Transportation and maintenance Slow responding supply chain- delivery Low of customer intimacy- sense of urgency, face problem

Opportunities - Identify alternative Backward Many foreigners, technology for outsourcing integration expatriate in transportation and Backward China maintenance integration Location near to - Introduce logistic model Cost leadership competitors to improve supply chain Differentiation Accelerating - Introduce target costing market growth- 4 -To train the employees in caf within 4 years having good customer Underutilized service and delivery capacity of central kitchen

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TOWS MATRIX
External InternalStrengths Customized sammies, fast service, regional taste Quality control - central kitchen Bestuse of technology- website Strategic location Brand loyalty
-

Threats
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Follow all the government Cost leadership Product development Government policy policy and regulation Cost leadership - To train the employees in and regulation having good customer service Culture beliefbusiness tradition - Optimize technologyIncrease publicity through website

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TOWS MATRIX
InternalWeaknesses External
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High overhead cost ie. Transportation and maintenance Slow responding supply chain- delivery Low of customer intimacy- sense of urgency, face problem Backward integration Differentiation Product development

Threats
-

Identify alternative Government policy technology for outsourcing transportation and and regulation maintenance Culture beliefbusiness tradition - Train employees to conduct good service. (code of conduct) --Restructure supply chain model
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FINANCING
Franchise

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