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Online Shopping

Online shopping is the process whereby consumers
directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet.

An online shop, eshop, e-store, internet shop, webshop,

webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-andmortar retailer or in a shopping mall.

Online shopping offers B2C as well as B2B services. The

largest online retailing corporations are and both of which are based in the US.

In 1990, Tim Berners-Lee created the first World Wide
Web server and browser. It opened for commercial use in 1991.

During that same year, Netscape introduced SSL

encryption of data transferred online, which has become essential for secure online shopping.

Also in 1994, the German Company Intershop

introduced its first online shopping system.

In 1995, launched its online shopping

site, and in 1996 eBay appeared.

Online shopping in India, saw 128% growth in interest
from the consumers in the year 2011 to 2012 in comparison to only 40% growth in 2010 to 2011, making 2012 the tipping point for online shopping in India.

In terms of product categories, consumer interest

on Google search for apparels & accessories (30%) emerged as the second biggest product category after consumer electronics (34%) and is expected to become bigger than consumer electronics in 2013 in terms of absolute query volumes.

Other categories that Indians searched for online

were Books (15%), Beauty & Personal care (10%), Home & furnishing (6%), Baby products (2%) and Healthcare (3%).

Rajan Anandan, VP & Managing Director of Google India, said With approximately 8 million Indians shopping online in 2012, online shopping industry in India is growing rapidly and will continue to see exponential growth. By looking at the trends in 2012, we expect 2013 to be a strong growth year

Situational analysis
Ability to compete with other companies global and locally Specialization and niche selling Low overhead cost and low barrier to entry Direct consumer communication

High Customer Expectations Search Engine Unpredictability

Global Exposure High Availability: a 24/7 business Strong business-to-business networking Industry Growth

Competition Innovation Fraud Privacy Concerns Future Legislation

Porters 5 force model

Conclusion of porters 5 force model

It is a growing market with competitions increasing day
by day even though the initial cost required is high but will have a very good future.

Pest Analysis
Political factors
Intellectual property

Social factors

Technical factors
Security issues

Economic factories
Cost justification


Cultural diversity


Internet access

Policing and regulation

Absense of touch and feel


Telecommunication infrastructure

Intigration difficulties

Lack of knowledge and skilled personnel

Market is still very unorganized and fragmented,
most of the bigger online stores are just like a layer over eBay model where the buyer and seller are directly interacting.

Only appeal to net savvy people . Shockingly, majority of people fails to use
netbanking too.

Most of the Indian and international e-commerce

players are not complying with e-commerce laws and regulations of India.

Rampant frauds in online space. Gaining the trust of the customer.

Computing is on pirated software and anti-virus is not


Payment gateway.

Handling customer complaints.

Value chain

Supply chain
Based on the type of the Business model the web site

Various type of Business Models are as follow:


Bidding Websites (B2B)

Business Firm

Web Portals

Business Firm

Dell Computers (B2C) (C2C)
Web Portal




Snapdeal is an e-commerce company based
in India.

It is a daily deals' website that features discount

offers across lifestyle segments such as dining, health & beauty, entertainment and travel. It also offers discounts on products like electronics, perfumes, watches, bags, sunglasses, coaching classes, apparels and mobile phones.

Headquartered in Delhi, was

launched in February 2010. The company was founded by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi who were friends since school.

How does earn?

Snapdeal(SD) gets the best offer possible from the
merchants from around 65 cities across India and then deducts a small amount of commission.

SD aims at showing at least 40-90% off in the deals

from what actually one has to pay. Depending upon how good the offer is, SD deducts their commission starting from Rs. 99 going up to Rs. 299.


For products, SD has a
particular set of commission. The most ideal amount of commission SD charges with selling a product is 23%.

More than 50-60

thousand products are available online for customers to choose from.

In June 2010, acquired Bangalore-based group buying site, for an undisclosed amount.

Snapdeal has been rated

the #1 e-commerce site in India, in terms of traction by Dataquest/Sapient Ecommerce Survey 2011.

Major changes that will be seen in the eCommerce industry in 2012 and in the coming years:
1. Increase of industries going online 2. Mounting the social media 3. M-Commerce that will create a new wave 4. Online group buying will start off on a large scale 5. Changes in the business model used by the online stores 6. Hiring the best of people 7. Government policies in the best interest of growth of the eCommerce industry

The eCommerce industry has arrived in India, while it is true

that as per the current situation there are some weak links; however with further improvisation in technology they will be ironed out leading to better convenience and security in the eCommerce industry. As of now the use of eCommerce is limited to businesses like electronics, classifieds, travel packages, movie tickets, gaming subscriptions and food delivery; however the trend will soon witness a change with many more industries going online. Although the competition is fierce, but there are signs of consolidation and improvisation in the industry.

Key learnings
Will have to make togeather so meet early tomo in the

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