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The Role of Mobile Technology in Buyer-Supplier Relationship: Steel Industry Case

Business Relationships and Bonding


Different schools provide different viewpoints which sometimes overlap each other A bond is a building block of a relationship that is created through interaction between business parties Technical , Ideological and Social Bonds Bonding can have a positive or negative impact

Businesses are using mobile technologies like: Blackberries and personal digital assistants (PDAs) Devices that enable e-mails, placing orders, and logging onto company networks from the road 4G technologies are emerging Bluetooth and other short-range wireless transmission RFID in the manufacturing process Impacts of mobile technology on the coordination in the buyer-seller relationship

Interview data
Type of contact Date, duration of interview and transcribed pages Mill Purchasing Manager Telephone calls, e-mail correspondence, and interview November 24, 2003, 1 hour 40 minutes, 17 pages IT Manager 1 Telephone calls and interview March 15, 2004, 1 hour 30 minutes, 25 pages IT Manager 2 Telephone calls, e-mail correspondence, and interview March 24, 2004, 1 hour 45 minutes, 18 pages Technology Advisor Telephone calls, e-mail correspondence, interview, and plant tour March 17, 2004, 1 hour, 45 minutes, 21 pages Production Planner Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages Product Manager Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages Supplier CEO Telephone calls, e-mail correspondence, plant visit, and interview November 17, 2003, 2 hours 10 minutes, 37 pages Production Manager Interview and plant tour November 17, 2003, 1 hour 30 minutes, 13 pages CIO Telephone calls and interview November 18, 2003, 1 hour 45 minutes, 23 pages Production specialist Interview and plant tour November, 17, 2003, 1 hour 10 minutes, 13 pages CFO Telephone call and interview November 18, 2003, 1 hour 55 minutes, 20 pages

Traditional vs. Modern Mill- Supplier Relationship

Traditional Order to DeliveryManual Process Pricing manual Transport scheduling was phone or fax Delivery dates not guaranteed

Modern Organised activites based on information delivery Pricing and checking automatically Increased order Adaptability to respond to changes in product order

Role of Mobile Technology in MillSupplier Relationship


Speeds up the processes like inventory control, report transmissions and others Makes the reporting system into digital form easier to process for both parties Enables direct input of information (using PDAs) and automatic updation of data for both parties Enables wider inter-organisational coordination due to sharing and smooth flow of information within internal systems