A PROJECT REPORT ON CADBURY FOR COMPANY PROFILE

Under guidence of:

MISS. Shakuntala yadav

Submitted by: Pavan sahu

I have study the product performance and buying behaviour of famous brands of chocolates Cadbury , which are consumed by people of all ages. During this research I have interacted with people of Sagar. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise.

Using brand ambassador by Cadbury.

HISTORY

With the entry of multinationals and home companies sprucing up their act, the confectionery market is booming. McKinsey & Co. has estimated the confectionery industry to touch a whopping Rs. 6 500 crorde by the year 2008. Till the eighties, the chocolate market was small and the product category itself was fuzzy. In the eighties, Cadburys - the virtual monopolist had decided to focus its efforts on making chocolates a distinct category with an identity of its own. And the marketer had sharply positioned its product at children to do that. Hence, chocolates bore an Only for kids tag, and kept adults at bay. By the end of the eighties, Cadburys still ruled the roost with over 80 percent market share. And though several brands - like Amul and Campco tried to break into the market, none of them had succeeded in shaking the leaders grip. In fact, Cadburys had become a brand virtually generic to chocolates.

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy.

Research Type Data Source Research Instrument Type of Questionnaire Sampling Unit Sampling Method Contact Method

Descriptive Research Primary Data Questionnaires Structured Retailer Judgmental Personal Interview

oppoRTUNITY
Increasing number of working youth Product has been acceptable in youth category Shift to rural market Changing preference of consumer towards Chinese food and fast food. Can foray into other food markets with its strong Brand name

WEAKNESS Product are dependent on each other Not so much presence in rural market

SWOT ANALYSIS
STRENGTH Market leader in their segment Strong brand loyal consumer base Wide range of distribution channel Product according to the need of Indian consumer Innovative Product THREAT Price war with competitors. Strong presence of regional competitors Consumers dont perceive it as a Healthy Product

OBJECTIVES
To know about the customer satisfaction level associated with the product and the customer preference level. To increase customer satisfaction and recapture the market share by fulfilling the customer needs. To study the factors affecting the consumption pattern.

LIMITATIONS
Product is the costly. It takes mane efforts to complete the project in searching magazine news prpar and internet. The chance of biased response cant be eliminated though all necessary steps were taken to avoid the same.

SUGGESTIONS
Company should concentrate more on television for advertisement, as mostly people get attracted through television only . For Promotional offers, company should go for free gifts rather than going for other ways . Cadbury company should concentrate on its packing .

Thank you