BY
ORGANISATIONAL STRUCTURE
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Brand Awareness
The extent to which a brand associated with a particular product is documented by potential and existing customers either positively or negatively. Creation of brand awareness is the primary goal of advertising at the beginning of any product's life cycle in target markets. Brand awareness has influence on buying behavior of a buyer.
OBJECTIVES OF RESEARCH
To find out the position of the Aditya Birla Money Ltd as compared to other competitors in the market. Customers perception and satisfaction level about ADITYA BIRLA MONEY LTD. To identify measures to be taken to increase sell of Aditya Birla Money products.
FINDINGS OF RESEARCH
In Aditya Birla Money I feel that this sector is one of the most growing sectors among all the sectors in India. I also find that I decide plans are very attractive for new clients. Gurgaon is one of the most growing city and there is lot of scope for stock market. Most of the people are not aware of new schemes and services of Aditya Birla Money. Online platform has proved to be very beneficial for customers to understand and get quick information related to trading. There is lot of opportunities for young and energetic people in Aditya Birla Money to build sound career.
SWOT Analysis
Strengths: Services Relationship Manager Distribution Network Marketing Products
Weakness: Customer Satisfaction Branding Competition from Banks and Niche Players. Opportunities: Ever Increasing Market Improving Technology Unfulfilled needs of customer Educational Level
Conclusion
Aditya Birla Money Mart is slowly but surely gaining a strong hold because it is finally able to grasp the investment climate in Gurgaon. Employees at the branch are very knowledgeable with a lot experience in the financial market. The entire workforce consists of mostly youngsters, which means they can be encouraged and motivated to do good work .
Suggestions
Use of creative advertisement to attract more and more target customers and to create awareness among them. Aditya Birla Money chalks out some programmes to create general awareness regarding its presence and various services of the company. Aditya Birla Money should play to make its promotional activities more efficiently. Aditya Birla Money should regularly conduct market research and surveys for knowing customers perception and for facing threat from competitors. Work force should be segregated each group dealing in a specific product and the sales target should be given likewise.
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