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Presentation on Asian Paints

Presented by: Team 1

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History
Established Headquartered in Mumbai. The MD & CEO is Mr.K.B.S. Anand.

1942:-

History

1945 1967 1973 2002

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There are 4640 employees at present.

Asian Paints is India's largest paint company and Asia's third largest paint company.
Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries.

Products of Asian Paints

Types of products
Decorative paints 1. Asian Paints Apex Ultima 2. Asian Paints Apex 3. Asian Paints Duracast Fine Tex

Automotive Industries 1. Protective coatings 2. Floor Coatings 3. Road Marking

Company Analysis

According to the Consolidated - Audited financial statement for the Year of 2012, total net operating revenues increased with 25.06%, from INR 7,788.87 tens of millions to INR 9,740.54 tens of millions Operating result increased from INR 1,318.14 tens of millions to INR 1,618.59 tens of millions which means 22.79% change

The Current Ratio (Current Assets/Current Liabilities) went from 1.16 to 1.28 when compared to the previous year.

SWOT ANALYSIS

STRENGTH
MARKET LEADER GAINT OF INDIAN PAINT INDUSTRY

CAPACITY EXPANSIONS
MANUFACTURER WIDE DISTRIBUITON NETWORK

WEAKNESS
LESS GROWTH FROM INDUSTRIAL BUSINESS INTERNATIONAL BUSINESS PERFORMING BELOW PAR. LESS PRESENCE IN INTERNATIONAL BUSINESS

OPPORTUNITIES
THE RAPID GROWING OF ECONOMY GROWTH IN MANY MAJOR PARTS OF THE COUNTRY DECLINE IN CONSUMPTION OF DISTEMPER IN FUTURE STEADY GROWTH IN INDUSTRY CHANGE IN TASTES ON CONSUMERS.

THREATS
COMPITION FROM INTERNATIONAL AND NATIONAL PLAYERS RISING COST OF RAW MATERIALS

ECONOMIC SLOWDOWN

MICHAEL PORTERS FIVE FORCE MODEL

THREAT OF NEW ENTRANTS

BARGANING POWER OF SUPPLIERS

RIVALARY AMONG COMPETING SELLERS

BARGANING POWER OF BUYERS

THREAT OF SUBSTITUTE PRODUCTS

RIVALARY AMONG COMPETITORS


ORGANISED MARKET CONTROLLED BY 5 TO 6 MAJOR PLAYERS. THIS MARKET SEASONAL IN NATURE. IMPORTS ARE MINIMAL DUE TO HIGH COSTS PRODUCT DIFFERENTIATION.

BARGANING POWER OF SUPPLIERS


MAJOR RAW MATERIAL BEING CRUDE THIS CONSTITUTES MAJOR PART OF PURCHASES

THREAT OF SUBSTITUE PRODUCTS

HIGH RISK INVOLVED FROM SUBSTITUE PRODUCTS DUE TO RAISING COSTS.

THREAT FROM NEW ENTRANTS


LESS GOVERNMENT INTERFERENCE HAS CREATED NO ENTRY BARRIERS THERE ARE THREAT FROM EVEN FOREIGN PLAYERS.

BARGANINING POWER OF BUYERS


BARGANING POWER IS NEITHER LOW OR HIGH ITS CONSTANT DISCOUNTS ON BULK BUYING QUANTIY THE MAIN PART OF BARGAINING COMES FROM INDUSTRIES

KEY SUCCESS FACTORS OF ASIAN PAINTS


o Marketing Strategies- Electronics, Print media, and Informative brochures. o Distribution- Semi urban to metropolitan market. o Use of Information TechnologyComputerisation of branches and depots. o Width of Product Line- Wall, metal, wood and plastic finishes.

Asian Paint has offered brands in all possible applications. For instance: Synthetic / Acrylic Washable Distempers : Tractors Acrylic Emulsion : Apcolite (Quality I,) Royale (premium category) Plastic emulsion Paint (Interiors / Exteriors) : Decoplast (Quality) II),Apex (Quality ) Synthetic Enamel : Apcolite, Gattu Packet Distemper : Utsav Wooden Surfaces : Touch Wood, Silkwood, Apcolite Natural Wood finish. Cement Paint (external) : Gattu Industrial Segment General Industrial Finishes : Apcolite (Hammerton Finish) Other Industrial Products : Expory Coatings, Chlorinted Rubberfinishes, vinyl & Polyurethane Systems.

DRIVING FORCES OF PAINT INDUSTRY

o Growth in countrys automobile, Construction and housing sectors.


-CHANGING TRENDS IN INDIAN PAINT INDUSTRY: o Standard of living o Colour preferences- focused on more eco-friendly look. o Hiring Architects or interior designers in order to choose best colour.

THANK-YOU

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