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INTRODUCTION ON RESEARCH METHODOLOGY

Research is an organized enquiry designed and carried

out to provide information for solving a problem. Fred kerlinger Research is essentially an investigation, a recording and analysis of evidence for the purpose of gaining knowledge. Robert Ross
The purpose of research is to discover answers to

questions through the application of scientific procedure.

TYPES OF RESEARCH
Descriptive and Analytical Applied and Fundamental Quantitative and Qualitative Conceptual and Empirical Others

IMPORTANCE OF RESEARCH IN MANAGEMENT DECISION


Management Planning
Application of new techniques to improve the quality

of products Understand the consumer perception towards the product or service Management problems Marketing strategies

RESEARCH PROCESS
Formulating or defining research problem Review of literature Development of Hypotheses Preparing Research Design Determining sample design/size Collecting data/information Analysis of data Interpretation Preparation of the Report

WHAT IS RESEARCH DESIGN?


A Research design is a logical and systematic planning which direct the research work , which says about Objectives Methods to collect information Sources of information Methods / Techniques to analyse data Time Schedule etc.

SOURCES OF DATA
Data may be- Primary data or Secondary data SOURCES OF PRIMARY DATA Observation Interview Telephone interview Mail survey

SAMPLING
The primary data may be collected by following either census method or the sampling method. Sampling method is the process of learning about the population on the basis of sample. Sample is a part of the universe /population which the researcher select for the purpose of investigation

SAMPLING TECHNIQUES
Probability sampling techniques Simple Random Sampling Systematic Sampling Stratified Sampling Cluster Sampling Lottery methods Non Probability Sampling Convenience Sampling Judgment Sampling Quota Sampling Snowball Sampling

QUESTIONNAIRE CONSTRUCTION
Questionnaire is a tool used to collect data from the respondent.

Clarity Meaningful Avoid complex words Simple Questions Scope for Suggestions

ANALYSIS AND INTERPRETATION OF DATA


Tables
Graphs, Charts, Diagrams Histograms Frequency Ogives

TYPES OF STATISTICAL MEASURES


Central Tendency Averages - Mean, Median, Mode
Measures of Dispersion Ranges, Deviations

Measures of Relation Correlation, Regression


Analysis of Variance ANOVA Time series Analysis Trend seasonal

REPORT WRITING
A Research Report is a formal statement of the Research process and its result
PRINCIPLES OF REPORT WRITING Easy to follow Clarity Conciseness Objectivity Accuracy Completeness

CHAPTER SCHEME FOR PROJECT REPORT


Chapter 1: INTRODUCTION :( 15 Pages)
This chapter includes the theoretical background of

the study. Part A- About the Industry- Brief history, Growth & Prospects. Part B- About Subject- definition of the terms used, Importance and other relevant aspects of the subject to the title of the study.

Chapter 2: RESEARCH DESIGN :( 3 4 Pages)


Title of the study.
Statement of the problem. (Reason for selecting the

topic) Objectives of the study. ( 5 6 ) Scope of the study. (Area Specified) Limitations of the study. ( 5 6 ) Operational Definition of Concepts. Methodology of the study

continued
Methodology of the study
Type of Research (descriptive/ analytical/exploratory

etc.) Reference Period (in case of financial analysis) Sampling Method adapted. Sample Size (50/100) Tools of Data Collection. Research Instruments. (Questionnaire/Schedule) Plan of Analysis. (Statistical tools used)

Chapter 3: COMPANY PROFILE: (10 15 Pages)

Inception, Type, Nature, Board of

Directors, Organization Chart, Business Operations, Product/Service Profile, and Market share, Competitors, Functional chart, Future prospects and Growth of the company.

Chapter 4: DATA ANALYSIS AND INTERPRETATION: (40 50 Pages)


Title of the table.
Data table (in figures). Analysis of the table.

Inference of the table.


Graphical Representation (Visual presentation of the

data). Minimum 20 25 Tables, 20 25 Graphs. Table, Analysis & Inference/Interpretation in one page & Graph in another page.

Chapter 5: SUMMARY OF FINDINGS AND CONCLUSION: (2 3 Pages)


The chapter begins with objectives and scope

of the study to ease the understanding of the reader. The findings should be summarized and presented in a paragraph form, numbering each of the findings. The conclusion of the project should be given so as to justify the objectives of the study. NOTE: Conclusions should be based on findings.

Chapter 6: SUGGESTIONS: (1 2 Pages)

It must be drawn with direct reference to objectives of the study. Specific suggestions to each of the objective of the study. These recommendations should be specific, acceptable/practical and clear.

APPENDICES AND ANNEXURES


The copy of the questionnaire and all other useful materials collected from the organization may be annexed. In case of finance topics, the copy of the financial statements of three to five year, are to be annexed. NOTE: Page numbers are not to be mentioned.

BIBLIOGRAPHY:
The reference made from textbooks, journals, newspapers & magazines are to be listed in this chapter. The order followed is .In case of Books, Name of the Author, Title & Edition of the Book, Name of the Publisher, Place of Publication & Year of Publication. The source of Internet & Websites may also be mentioned with correct address of the site.

BODY OF THE PROJECT


PAGE TEN ONWARDS

Chapter 1: INTRODUCTION Chapter 2: RESEARCH DESIGN Chapter 3: COMPANY PROFILE Chapter 4: DATA ANALYSIS AND INTERPRETATION Chapter 5: SUMMARY OF FINDINGS AND CONCLUSION Chapter 6: SUGGESTIONS : APPENDICES AND ANNEXURES. : BIBLIOGRAPHY

VIVA-VOCE
THE ORIGINAL COPY OF THE COMPANY

CERTIFICATE SHOULD BE CARRIED FOR VIVAVOCE EXAMINATION FOR VERIFICATION PURPOSES. VIVA VOCE EXAMINATION COVERS QUESTIONS RELATED TO THE PROJECT & THE ENTIRE STUDY OF BBM COURSE FOR 25 MARKS

TOPICS FOR PROJECT


Human Resource Titles for Project work Recruitment and Selection.

Industrial relations.
Training and Development Safety health and welfare measures Performance Management System Job satisfaction. (Performance appraisal at different Wages and Salary

Administration levels across the organization hierarchy) Compensation Management Absenteeism (Payroll & Salary components) Fringe benefits & Incentives Labor Laws, Labor Relations, Employee welfare Grievance handling Employee relations (For manufacturing units & plants)

Finance Titles for Project work


Working Capital Management Capital structure Ratio analysis Liquidity Analysis Comparative Valuation Corporate lending Industry analysis and company analysis on a scenario basis, competitiveness, growth potential and credit analysis Debtor management Research in Risk management, Banking, Derivatives etc International Banking, Foreign Exchange, Monetary Economics, Micro Finance, Rural Finance

Capital budgeting Financial Planning and forecasting Structured Finance Optimization Methods in Finance Dependence on external finance Project Finance as a Tool for Growth Creating Value through Financial Management Cost Reduction and Control New Financial Approaches for the Economic Sustainability in Manufacturing Industry Activity-based costing and management Fundamental Analysis to Assess Earnings Quality EQA Earnings quality Analysis Zero Base Budgeting International business International finance

Marketing Titles for Project work


Study on creation of luxury brand

Strategies used to build successful Internet based


customer services Changing trends in FMCG industry in India Promotion strategies followed in retail sector Study on changing consumer preference towards organized retailing fromun-organized retailing. Study on "impact of advertising in B2B marketing" Distribution network & general insurance industry

Impact of customer relationship management in retail industry A study on factors influencing adaptability & usability of consumer electronics" An analysis of possible strategies for successful internet based customer services" Impact of promotional activities on consumers behavior at retail outlets

Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products

Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey

Role of HR in TQM.
Trade Union Skills management Employee Retention Strategies Talent identification and Management Human resource planning Leadership Development

Management development.
Job Enrichment . Utility of HR in Change Management

Organizational Behavior
Motivation Stress Management Promotions and transfers

QUESTIONNAIRE
Respected Sir, Sub: Requesting to respond to questions I am a research scholar in Bangalore university preparing the

paper on Investors perception towards commodity market which is a part of my research work. I would be grateful if you kindly spend your valuable time to answer the queries as it helps to judge the preference level of the investors towards commodity market. This information will be used purely for academic purpose and would be kept confidential. Kindly do the needful and oblige. Thanking you, Yours faithfully