Group Members:

M. Waleed H. Faizan Mahmood

Resource Person:
Prof. Tahir Ishfaq

A country which ranks seventh in the diabetic nations of the world.

Over-Eating - A Possible Root Cause Family Influence - A Major Contributory Cause to Obesity Eating Too Many High-Fat or Refined Sugary Foods Genetic Causes

Shortened Life Span. Heart Disease. High Blood Pressure. High Blood Cholesterol. Diabetes Mellitus.

There are over 7 million people in Pakistan are diabetes patients which is expected to increase to 13,853,000 in 2030. Diabetes prevalence in Pakistan is high: 12% of people above 25 years of age suffer from the condition and 10% have impaired glucose tolerance (IGT)

consumption which ultimately can reduce the Obesity / Diabetes and be Healthy.

One teaspoon of sugar is equivalent to 20 kcal Sugar consumption In kcal 4 cup Tea or Coffee Sharbat 160 40

Milk ( 1 Glass)
Sweets (Cake & Ice-cream)

40
200 440

Reduce the Calorie Consumption Or BURN ?

Can you regularly BURN the EXTRA

calories? NO

Prevention is better than cure

By using sugar-free components

ARTIFICAL Tablets form Powder form (Brown Sugar) Liquid form

NATURAL Tablets form Powder form (Brown Sugar) Liquid form

Sodium Saccharate, Aspartame , Sucralose, Acesulfame K etc, have been the most popular synthetic sweeteners. Unfortunately they have all been in & out of one or the other health-related controversy As per the studies Aspartame is proved to be carcinogenic, long usage leads to renal problems

Age Group 20-65yrs Total No. of People Su0rveyed: 80

10%
Health conscious Diabetic patient Non Above

35% 55%

20% 30%
Sugar free Sugar NO Sugar

50%

25%

35%

10%

Tablets Powder Liquid Any

30%

32%

Yes No
68%

NO 20%

YES 80%

T A B L E T S

Powder Form Available in Satches

Liquid Available in Bottles & Dispenser Form

Tablets and powder doesn't dissolve easily

in the Tea or Coffee as they contain binder in it. Liquid gets completely miscible in Tea or Coffee

It is a completely natural sugar free liquid It is extracted from Stevia Reaudiana A perennial shrub of South America It is 300% more sweeter than normal sugar.

Nature Color Density Ph Sweetness Calories per

: Liquid : Off white translucent. : 1.14 gm/cc : 6.14 : 300 times more than normal sugar : Zero Carbohydrates and only 60 Calories ounce

 Poor Brand Presentation

Blister pack which is not

premium.

OPENING & DISPENSING PROBLEM AFTER ONE OR TWO TIME USE

BELLOWS

BODY

NORMAL

COMPRESSED

RELEASED

The Bellows is made up of LDPE (Low-density polyethylene) material Control dosage Due to Bellow Liquid gets Suck back thus dont make mess up pen tip

Internet Departmental Stores Pharmacy

Manufacturing cost of Bellow is Manufacturing cost of Pen Secondary pack and printing cost Total cost

Rs 2 Rs 30 Rs 3.00

Rs 35.00

SENSORY EVALUATION ESCR TESTING OF THE PACK

Rating Scale 5 Good 4 Fair 3.5 Unacceptable zone (Brownish color, Solid particles, Bitter taste)

 SENSORY EVALUATION

Color Texture Taste

SENSORY EVALUATION - COLOUR

5.5

MAXIMUM VALUE

PANELIST VALUES OF COLOUR

4.5

3.5

UNACCEPTABLE ZONE

3 1 2 3 4 5 6 7 8 9 10 11 12 13 DAYS 14 15 16 17 18 19 20 21 22 23 24 25

SENSORY EVALUATION -Texture

5.5

MAXIMUM VALUE 5

PANELIST VALUES OF Texture

4.5

3.5

UNACCEPTABLE ZONE

3 1 2 3 4 5 6 7 8 9 10 11 12 13 DAYS 14 15 16 17 18 19 20 21 22 23 24 25

SENSORY EVALUATION -Taste

5.5

MAXIMUM VALUE 5

PANELIST VALUES OF Taste

4.5

3.5

UNACCEPTABLE ZONE

3 1 2 3 4 5 6 7 8 9 10 11 12 13 DAYS 14 15 16 17 18 19 20 21 22 23 24 25

ESCR (Environment Stress Cracking Resistance) ASTM D2560-70 Test for 21 days. No Crack was developed in the Bellows as it doesn't contain any surface reactant.

Controlled Dosage. Aesthetic looks so look as a Prestigious Product. Travel Pack. Dual Use.

Higher Cost due to metallic parts. Can be Reduce by using Plastic parts.

Big Market for any product which require dosage in drops form. As there is no major brand in natural sugar free so it can acquire a huge market with a Big Brand name. Costumer wants a better pack at every interval.

We dont see any Threats at this moment

It appeals as a Prestigious Pack User Friendly Pack Travel Pack After full consumptions of product we can use refill bellows again