How to Value your Innovation

Value Creation in Innovation

Value Creation
Partners Preparedness

Innovation

Key Questions XXXXX Is the Innovation Relevant

Is This an Innovation

Test Key features of an innovation Functional & Transformational Customer Insight

Need for this Innovation

Pricing the Innovation

Transformational Value WTP linked to Uncertainty reduction

Better Place An Innovation Case

http://www.youtube.com/watch?v=kU7I90Ao oOE&feature=player_embedded#!

Battery Leased by BP Limited range Cost Customer Payment Plan Miles for fixed charge Overage charge Switching station Inventory of batteries Service levels

Electricity Paid by BP

Charging spots Home Parking sites

Key Questions
What kind of delivery model we should choose? Delivery model= cost structure = bottom line? What could be XXXX Better Place replica??

Barriers to Imitation
Contract Based Barriers IP Channel

Scale Based Barriers

Size Expertise Capital

Time Base Barrier

Brand Value Plug customer attrition

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Contract Barriers
Intellect Property (IP)
Partnerships Brand Appeal Functional appeal Transformational appeal

Channel

Via Medium Uncertainty ( intangible) Reduction( preference over conventional)

Partnerships..
Opinion Makers /

GatekeepersUniversity, colleges, curriculum owners Collaborative competitors- TIME,

Brand Appeal

XXXX cross appeal Partners Social Media

Brand AppealHow far you want to stretch

Educational Content Provider Informational leverage access

Value Added services -

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How far is your Brand stretch

Brand Stretch

???

Retailing

Brand Stretch=Brand Value($$$)

Job search

Interview tips

XXXX

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Document company?? New Segments

Bulk Consignments

Courier Company

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Functional Vs Transformational Appeal

Functional

Transformational

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Channels
http://www.dollarshaveclub.com/
http://www.zoho.com/creator/lp/custom-web-application-development.html?utm_source=the-nextweb&utm_medium=banner&utm_content=download-handbook&utm_campaign=BuySellAds#

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Scale Based Barriers

Size
Horizontal Spread- sectors, geographies , Vertical spreads- services Kind of knowledge pool Infrastructure Soft & Hard

Expertise

Capital

To be discussed later To be discussed later

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Time Based Barriers

How do you create Brand Appeal
Functional

Transformational

Value Creation

How to Plug in your customers

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Value Stick- SMS XXX ( User Perspective)

Willingness to Pay Consumer Surplus Price

Producer surplus

Cost Supplier or service provider Value

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Key Questions
Market Controls how to plug your customer What Value you offer which does not fade over time Identify the value stick for other partners also!!

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Business Strategy & Risk Tree

Interdependence Risk- Who should succeed before you do or what uncertainity is relevant

Business Strategy
Initiative Risk- How can this be scaled up

Vertical Scale up in different streams of education

Horizontal scale up in different geographies

Integration Risk-Adoption across value chain

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3 models

Spin off Strategy BOT- Build the network, operate to test & sell it off High attrition & low loyalty

Co Linked Strategy

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My Proposition

SMS XXX as an Innovation Comparative study on XXX Vs Others

Business Model
Test 2-3 models pilot, hypothesis, financial analysis etc. Value quotient analysis

How to erect barriers & sustain them Risk Tree STP??

Innovation

Market Controls

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Methodology
1. Background
i.
i. ii. i. ii. iii.

Research Brief- SMS XXX as an Innovation concept

Build Business model canvas Customer Insight Contract barriers how, why ,what Time based barriers the relevant ones & implementation plan Scale based barriers the road map for the same in terms of size , scope & plan Analysis of Strengths in value chain of Partners Pilot testing
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2. Comparative analysis

3. Study & suggest Barriers to imitation

iv.
i.

4. Strategic Market Advisory