Leaflet Writing

BY SAIMA ABEDI

What is a Leaflet?

Leaflets are a type of open letter which is designed to

be handed out to the people, either by hand, by post,

inserted in local newspapers for distribution, to grab

their attention.

Why to Write a Leaflet?

To advertise a product To provide information about important issues and

events
To draw attention to any organisation, cause or

event.

It spurs someone to take an action

Designing a Leaflet

STRUCTURAL FEATURES:
1) Title & a slogan 2) Introduction 3) Subheadings 4) Attractive illustrations and photographs 5) Include contact information, and where to get further details

Title & Slogan

GET ATTENTION Grab the readers attention Start with a catchy heading, or Rhetorical questions
Catchy Slogans:

Saving your money every day. Every little helps! Try something new every day. Fancy a great holiday break? Are you interested in our maritime history?

Introduction
Write the history, mission or vision of the

organisation here. Example:

The Humanitarian Reform Organisation was introduced in 2008. It aims to make humanitarian response more expected and develop harmony among humanitarians. The objective is also to inculcate leadership qualities, improved planning and enhanced accountability.

Subheadings
Give informative heading for different sections. Sections provide information and facts about the topic.

BE LUCID:
Give a clear idea of what the reader is expected to do

Keep that idea in the reader's mind

Persuade the reader to take action.

Subheadings
BE PERSUASIVE:

1) Give a solution to the problem

2) Be specific, state the benefit clearly in the leaflet 3) Use compelling language that makes people think Give4) Tell people why this event is good for away and them. offer: 5) Be clear what the promotion is about, stating what the event is, when and where Buy one, get it is taking place and how much it costs. If one free its free, say so!

Designing a Leaflet
GRAMMATICAL FEATURES: 1) A range of different tenses They are usually written in the present tense, employing emotive language and often using metaphors and similes. 2) Simple and direct language

3) Use of positive words

4) Use of non- discriminatory language

Use Superlatives Biggest, brightest, tastiest, creamiest, freshest, quickest etc. Use Imperative Buy this... Dont miss this great offer... Dont delay, buy today!

Contact Information
Include contact information, and where to get

further details ( phone/ cell number, email address etc)

Task 1

Read the given leaflet. Label the title, slogan, introduction and sub

headings. Underline the use of persuasive language. Encircle superlatives, imperatives.

Task 2
Answer the following questions:
1. 2. 3. 4. 5.

Why is purpose of this leaflet? How can you help them? What benefits will you receive? How will you contact them? Are you persuaded? Why or Why not?