Group 9 A Krishna Chaitanya 09P181 Abhishek Bartaria 09P183 Jasmeet Singh 09P199 Saurabh Singla 09P230 Sidharth Agarwala

09P233 Hersh Tolani 08P052

The TATA Way

Can pro-social and pro-environmental initiatives

promote good while strengthening a firms competitive advantage ? CEOs of TATA companies evolved an integrated approach Embedding a sustainability mindset into their systems, people and processes

The TATA Way

Doing Good and Doing Well
CSR embedded in their core Operations and Business Unlike several other companies which do it outside

their core Operations

Nano
Affordable transportation solution with a low carbon

footprint
Stands as an embodiment of TATAs century old trust

and cooperation with local communities

Surfacing the best of business in the service of people

TCS
Computer based Functional Literacy Project
Making people read their own spoken language in 35-

40 hours using IT Spread to 1,000 centres in 6 states in a short span of 5 years TATA companies strive to share the human touch everyday and everywhere they go Social and environmental value created by their operations helps strengthen and promote the TATA brand as they grow global

The TATA Way

All employees of TATA including the CEO share the

deep values of their leaders

Collective commitment for stronger connections

between their actions and first in class business practice

By finding mutual beneficial bridges between them

TATA Index
Introduced the Tata Index for Sustainable Human

Development in 2003 Aimed at directing, measuring and enhancing the community work that assists all TATA companies in their CSR activities Deployed to have continuous improvement in the delivery of social responsibility initiatives at the company level Explicitly tracks the social impact Indexation places great emphasis on process not just outcomes

TATA Index

How the Index helps

Identify specific opportunities for improvement
Specify tangible measures both in terms of what will

actually be done and in terms of human achievement Determine human excellence indicators and clearly identify which aspects have clear sustainability payoffs

Why do TATA companies care so much?

Employees do it not because it pays, they do it because

it matters

To their Business Model To their own development as leaders To the legacy their company wants to leave behind

 Eager to share the idea of indexation and how tos with

suppliers, collaborators and competitors through CII and GRI (Global Reporting Initiative)
Systematic approach of indexation can be easily

adopted by other companies

Developing Leaders for Corporate Sustainability

It is a two fold approach
Index encourages application of TATA business

excellence for social and environmental contributions This helps leaders formulate a 3-5 year corporate sustainability strategy Involvement in volunteering initiatives and through regular integration of sustainability issues in business meetings