STUDY
:
PRESENTED BY
GROUP 8
SANA
KIRTI
SUDIPTA
ROHAN
MANDANNA T M
ANIL
Telecom Journey: Moving in Top Gear
• Introduction of CPP
• Bullet 1
• Bullet 2
BSNL Objectives
• To provide each & every village with a
telephone
• To encourage development of
telecommunication facilities in remote,
hilly, tribal areas of the country
Expansion of 3m Broadband.
• Range of Services
• Pricing Strategy
Positioning
• BSNL
• Low-cost service provider for common man
• Hutch
• Niche player mainly operating in urban and semi-urban
market with focus on quality service
• Reliance Infocomm
• Competing on Value-Added services such as R-World.
Position map
High Tariffs
Airtel
Reliance
Vodafone Idea
Narrow Network
Coverage Wide Network Coverage
BSNL
Low Tariffs
Pricing Strategies
Value to
cost customer
Compe
tition
Revenue Generation
Prepaid cards
Postpaid cards
Peter F. Drucker
Example Bullet Point
SERVQUAL MODEL
Slide
PERCEIVED SERVICE QUALITY
Grönroos's Service Quality
Model
VALUE NETWORK
FUTURE BLUEPRINT
Future Scenario
Issues of concern
RECOMMENDATIONS
• CUSTOMER CARE
• DISINVESTMENT