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PRESANTATION ON 7PS MARKETING MIX

SUBJECT:SERVICE RELATIONSHIP MANAGEMENT

GUIDED NAME:MRS.NEHA RATHI

PREPARED BY:JOSHI HARDIK TALAVIYA YOGESH AGOTARIYA NIRAV

K.K. PAREKH INSTITUTE OF MANAGEMENT OF STUDIES AMRELI

7 PS of Service Marketing Mix


Product Price Promotion Place People Physical evidence Process

Four Ps

PRODUCT
Product: A product, service or idea is that which satisfies the needs & wants of the customers Variety Features Brand Name Quality Design Packaging Service

Product- Consumer
The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer. A product, service or idea is that which satisfies the needs & wants of the customers.

Product
Company provides products like Postpaid connections Prepaid connections Dialing cards Hutch PCO Hutch Handy phone

Product decisions

Branding

Quality

Features

Cars- Reva

Price
The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.

Price is the amount a consumer pays in exchange for the product or service.

Price
Marketers have to determine prices to consumers & channel partners Prices across models & geographic regions have to be established Policies on discounts have to be framed These decisions are vital to enhance sales volumes

Price
List Price Discounts Allowances Payment Period Credit Terms Bills

Price....
The prices are being charged in accordance with:
The charges vary from region to region.
Talk plans

Prices

Roaming rates

Services

Pricing strategies
Penetration

Skimming

Competition

Product line

CONT..
Pricing is the only mix which generates a turnover for the organization. The remaining Ps are the variable cost for the organization. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship.

Promotion
Promotion activities are meant to communicate & persuade the target market to buy the companys products This is done by:Promotion

Advertisement

Hoardings

Personal selling

Media

Publicity

Internet

Place
Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
Channels Transportation Logistics Inventory Locations Coverage

Andhra Pradesh Punjab West Bengal Karnataka Maharashtra & Goa Tamil Nadu Rajasthan UP (E) UP (W) Kerala Delhi Mumbai Haryana

Duty Free Stores Airports

Hyper mart-Store Signage's

Markets

Extended Marketing Mix


Booms and Bitner included three additional 'Ps' to accommodate trends towards a service or knowledge based economy: People Process Physical Evidence

Physical Evidence.
Before and After sale documents

PHYSICAL EVIDENCE

Sim cards

Bills

People
People are important because: Providing a service, rather than selling a product. Quality of personal relationships between company and clients becomes vital. New staff needs thorough training and constant monitoring. Staffing costs the highest cost Recruiting specialist staff time consuming and expensive. Strategies and tactics for recruiting, training and safeguarding relationships.

People Include...

Higher managers

Middle managers

Lower managers

Others like: Technicians Dealers Other Employees

(BPO Employees)

process
Process procedures, mechanisms and flow of activities which lead to an exchange of value.

Process
That P of marketing mix

which let customers get the best of the products

Example of Process of taking a postpaid connection


Go to Hutch Shop
Choose a product (Say Postpaid connection)

Pay the appropriate fees


Take the Respective product (Like SIM Card in this case)

Avail the facilities


Give the feedback

THANK YOU