Amul
COMPANY PROFILE
Amul GCMMF Type of Organisation Type of Industry Anand Milk Union Limited Gujarat Co-operative Milk Marketing Federation Ltd.
Founded In
Founder Chairman
Amul
Dairy
Co-operative Society
Headquarter
Product Revenue Number of Employees
Anand, Gujarat
Milk and Milk related products. 2.5 Billion (2011-2012) 735 for marketing. However, real pool consists of 3.18million milk producer members.
Website
GCMMF Today
Members: No. of Producer Members: No. of Village Societies: Total Milk handling capacity: Milk collection (Total - 200708): Milk collection (Daily Average 07-08) 13 district cooperative milk producers union 2.7 million 13,141 10.21 million liters per day 2.69 billion liters
INTRODUCING
Amul
vikas pawaiya
vikas pawaiya
Research Design
Sample Size Sampling TechniqueSTRATIFIED RANDOM SAMPLE(Geographical area) Method used for data collection- PRIMARY DATA
and
Questionnaire Method
SECONDARY DATA
AREAS COVERED
1. College Corner. 2. 3. Police line, Risala Road, Panchamukhi Maruti Road. Stand Road.
OBJECTIVES
4. Vishrambag( chandani chowk, Kisan Chowk, Ganpati Mandir road, Savarkar Colony) 5. Gaav Bhag.
OBJECTIVES
OBJECTIVES
CONCLUSIO N
For launching of any new product proper study has to make which AMUL did very nicely(did R&D for nearly 4 years before jumping in this sector).
Brand image Is very important and not broken easily but takes a lot of time to form If a person takes AMUL PRO there are possibilities that he may take the same product again as it tastes good than the competitors product.
The price is low compared to other product so it has got an advantage. The distribution channel is not much good in this place.
OBJECTIVES
CONCLUSIO N
For launching of any new product proper study has to make which AMUL did very nicely(did R&D for nearly 4 years before jumping in this sector).
Brand image Is very important and not broken easily but takes a lot of time to form If a person takes AMUL PRO there are possibilities that he may take the same product again as it tastes good than the competitors product.
The price is low compared to other product so it has got an advantage. The distribution channel is not much good in this place.
RECOMMENDATIONS
Promotional activities must be given more importance. After sometime introduce the small packets also. Taste marketing for customers must be done. Proper placement of products to retailers. Support Retailers.
RECOMMENDATIONS
Promotional activities must be given more importance. After sometime introduce the small packets also. Taste marketing for customers must be done. Proper placement of products to retailers. Support Retailers.
BIBLIOGRAP HY
http://www.amul.com http://www.indiandairy.co.in/ www.google.com
OBJECTIVES