and also monitors advertising expenditure through its division AdEx India.
TAM Media Researchs objective is to fuel media insights that
database, Eikona PR Measurement, Celebrity Track, Radio Audio Measurement (RAM), TAM Sports, News Content Track, were some of
the key initiatives that has enabled TAM to become a one-stop Media
Monitoring and Research organization for Indias Media Industry.
O All planning is based on demographics.
TAM Indias panel is among the top 5 in the world and it runs
what is one of the largest peoplemeter TV panels in the world with the largest sample size comprising of 33500
India.
There have however, been serious allegations on the quality of data
that provides data on Television in India on multiple dimensions like demographics, ownership, viewership etc.
It also run the AmapDigital, an overnight DTH (Direct-to-
sourced from Telecontrol AG, and wireless connections using GSM modems.
aMap has not been able to gain much stranglehold despite being in the
television audience measurement system with latest technology and system driven procedures for providing highly reliable and quality data
O Over and above the usual demographics like SEC, age, gender and
C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household,
data on an overnight basis, for 3 different times of the day to ensure accuracy.
O To aMaps subscribers, data is provided on an overnight basis
band.
international rating agency, which compiles viewership data of 2000 channels in 80 territories across five continents, to provide international TV ratings in India besides doling out Indian TV ratings across the world.
aMaps large sample size and quick data delivery (overnight)
Metered Homes.
aMap
O
TAM
O
It helps to ascertain the performance of a particular channel or a programme across various classes, geographies, etc.
It is a joint venture company between Nielsen and Kantar Media Research / IMRB.
It
also
monitors
advertising
It also run the AmapDigital, an overnight DTH (Direct-to-home) TV audience measurement panel.
O
expenditure through its division AdEx India. TAM Indias panel is among the top 5 in the world with the largest sample size comprising of across 33500 164
aMap
panel
encompasses
6,000
Metered Homes.
O
It is the only system in India that gathers and disseminates connectivity data on an overnight basis
respondents/individuals
cities and towns covered by 8150 peoplemeters in TV homes of Class I towns and Semi Rural Towns from the state of Maharashtra.
O
Here,
respondents/individuals
are
The measurement system of aMap is rigorous and comprehensive enough to handle a complex multi-layered Indian audience.
O
Being in the industry for over a decade, TAM Media enjoys an edge as it is
demographics,
TAM Media Research tried to examine as to how Mumbai, Kolkata and Delhi behave when it comes to watching television. The analysis has been done for 26 weeks 6 months approx.
v.
how much time is being spent by different SECs, Age Groups and Genders per week watching television in different metros.
vi.
O Amap:
Track viewership of spots in core TGs e.g. Housewives with Washing Machines, Businessmen in SEC A B , Chief Wage Earners with PCs, Graduates & Post Graduates, College Students with Car at Home etc.
Calculation of TRP:
People Meter
Used to measure audiences response. Types of People Meter:
- Tuner Substitution: substituting the tuner inside the TV set with their own tuner. - Tuner Monitoring: placing a small antena like gadget near the tuner. - Picture Matching: capture the picture of TV set.
O Change sequence of slides: give the individual info of TAM and Amap
(Done)
O Pl add how data is collected O Pl add the depth of data which is provided eg is it only demographics?