NEW PRODUCT DEVELOPMENT

Prepared ForProf. Mukesh Porwal

Prepared By:Vivek Jaiswal Prerna Chaudhary Akash Chaudhary Poonam Pandey Manas Mani Raghavendra Shukla Vijay Chaubey

Prashasti Chittranshi

INTRODUCTION

Steve Ballmer (CEO)

Bill Gates (Chairman)

Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.It is also one of the world's most valuable companies.
Each color represents a major product of the company:BLUE for Windows (hence the Windows 8 logo), GREEN for Xbox, RED for Office, & YELLOW possibly for Bing.
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New Product Development Process

Stage 1: Idea Generation Stage 2: Idea Screening Stage 3: Concept Development and Testing

Stage 4: Marketing Strategy Development

Stage 5: Business Analysis Stage 6: Product Development Stage 7: Test Marketing Stage 8: Commercialization
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Idea Generation and screening

Microsofts new product development adheres to a five step cycle:

Understand

Envision
Specify Implement Maintain

Concept Development and Testing

Periodic design cycle meetings allow the full range of
project stakeholders to look at progress and check if a proposed design meets all the projects business goals.

Marketing Strategy Development

Strategy statements describe:

The target market, product positioning, and sales, share, and profit goals for the first few years.

Product price, distribution, and marketing budget for

the first year.

Long-run sales and profit goals and the marketing mix

strategy.

Business Analysis

Microsoft CEO says Windows 8 sales rate higher than Windows 7 Company's new Windows 8 O.S, released to the public on Friday, were running at a higher rate than its last release, Windows 7. "Windows 7 is the best-selling version of Windows so far, selling more than 670 million licenses in three years since release in 2009.

But presently According to Microsoft watcher Paul Thurrot its was found Windows 8 not met its internal sales expectation.

Cost:

Windows 8 Pro online upgrade is available at discounted price of $39.99 USD , or $69.99 at retail, from its launch until January 31, 2013
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Product Development & Test Marketing

User experience teams will test prototyped products with sample user groups. They will also contribute to the design process at earlier and later stages through ongoing testing of existing products and long term beta test programs with expert users. User experience teams across Microsoft will

also be closely involved with new target markets, helping

to determine the characteristics of particular new user groups, and assessing the impact of existing and proposed products in that context.

Commercialization

In June 2011, Windows 8 was previewed for the first time in Taipei. A Developer Preview was released on September 13 of that year, which was replaced by a Consumer Preview on February 29, 2012. On May 31, 2012, Microsoft released the Release Preview version of its next generation Windows 8 software. On October 26, 2012 Microsoft launched Windows 8 The Windows 8 logo will be significantly updated to reflect the new Metro design language. The logo was designed by Pentagram partner Paula Scher.

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Win. 7 Vs Win. 8

Windows 8 is a totally new version of Windows that, in addition to the traditional desktop, also includes a newstyle interface for use with touchscreens - whether that's on a touchscreen laptop, all-in-one PC or tablet. And, while not all PCs will be touchscreen when Windows 8 launches, expect more and more devices to have touchscreens towards the new year - even if it's a traditional laptop.

Windows 7 was a big hit for Microsoft, turning things

around from the troublesome Windows Vista and reminding people that the Redmond giant was not quite ready to hang up its hat just yet.
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Windows 8 touch

Difference between Windows 8 and its popular predecessor is the user interface. Win. 8 has amazing Touch Interface specially made for Tablets and Computers.

Windows 8 Start screen

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Microsoft Start screen features the same kind of live tiles and data as Windows Phone's home screen have. The Start Screen can be used as an application launcher for desktop apps, or Win. 8 Modern UI apps.

Better multiple monitor support

Now Win. 8 has Multiple Monitor Support feature that means you can now have the Start Screen on one monitor and the desktop in another, or choose to have the Windows 8 Desktop and taskbar on both screens.You can also put a different background on each screen if you have multiple monitors. Windows 8 also enables you to split screen between Modern UI i.e Windows 8 charms apps.

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Windows 8 Search and Social

With the Start menu gone, search is available not only through the Search charm but also through the Start Screen - just start typing and the results on screen are for programs and files.

As for social, WIndows 8 supports Facebook, LinkedIn and Twitter natively, so you can browse social updates within the People app and elsewhere.

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Windows 8 ARM support

British company ARM's Chip designs are being used in a growing number of devices. The version of Windows 8 used on ARM microprocessor-based devices is actually referred to as Windows RT. ARM Stands for- Advanced RISC Machines ( RISC is a system stands for Reduced Instruction Set Computing )

Windows Store

Microsoft's Windows Store is a key part of Windows 8, offering both desktop and Modern UI apps, both free and paid. You can search the Store using the Search charm, as well as browse through the top free or top paid apps as well as look through apps by category.

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Windows 8 cloud integration

Win. 8 supports Cloud Integration i.e. potential to sync data to SkyDrive - there's a SkyDrive app as well as the ability to save data to and from your Cloud Storage.

Internet Explorer 10

Windows 8 ships with I.E.10, which can run as either a desktop program or, as an app with a new full-screen interface optimized for use on touchscreens. Internet Explorer 10 also contains an integrated version of Flash Player, which will be16 available in full on the desktop.

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