IVR

Introduction Players Content Brands

Players & Products

Voice Advertising

Caller Ring Back Tone (CRBT)

Caller Ring Back Tone is a Value Added Service which replaces the regular ring tone with pleasant music, song clips, personalized message to provide smoothing effect to CRBT subscribers incoming callers.
Personal CRBT Service
Resource Music Dialogues Voice & Sound Effects Event Rich Features Own RBT Caller based RBT Copy CRBT Gift CRBT

Caller hears music, sound clips, or announcement instead of standard ring-ring sound User can select his/her favorite content for callers Intuitive End User Interface

High end user experience

Ad-RBT Extending the popular ring-back tone service to play ads Service can be purely ad-funded or ads can be rotated along with user selected tunes * to copy feature supported DTMF integration allows listening party to interact with the ad to receive more information. Subscribers can be awarded points for every impression delivered. Points can be redeemed for talk time, SMS packs, mobile content etc. promotes loyalty while increasing revenues

Ad-RBT

A
A calling to B

Telecom Operator

IMImobile

B receives credit points

Ad Content
Caller A Listens Advertisement Caller A receives promotions on interacting with ad Call gets connected

Advertisers

Ad-RBT Subscriber

Voice Portal IVRS Based Interaction

Voice Portal is a IVR based system providing mobile users with a natural language interface to access and retrieve content such as News, Entertainment, Sports etc.
User Logs on to IVRS portal by dialing a shortcode A voice driven menu options are presented to the user to browse through DTMF commands and choose a category for requesting downloads and other services such as live score updates, stock quotes etc. The subscriber can request for download of songs , ring-tones , funny messages etc. using the voice portal

Dial <Shortcode> to Login

Select category of services as per the Menu

(DTMF or voice inputs)

User receives Download if requested for songs , ringtones etc.

Calling Party

IMImobile Confidential & Proprietary

IVR Applications
News Ringtones Entertainment Astrology

Business National International Sports

Top New Old Festive

Jokes Interviews Bollywood Reviews etc.

Zodiac Signs

Devotional
POP Rock Dancehall

IMImobile Confidential & Proprietary

WAP

Rich Media Downloads

9972040000 CCCN26

FRITO LAYS Your FREE Bonus Picture message:

FRITO LAYS CCC Campaign Codes for FREE content was printed on the inside of a Lays bag. Users had to SMS the code to long code 9972040000 Campaign Period 8 months Downloads 1 million+

Mobile Internet Advertising Products

Industrys most comprehensive mobile ad products Search, Graphical, Text, Video Yield optimization across these products using multiple variables Ad creative optimized for device capabilities Landing Page with tracking for Click to Call, SMS, Email

Sponsored Search

Text link

Graphic

Graphic + Text

Ad-subsidised content: mobile games

Around-Game Mobile Advertising Pre/Post-roll display advertising Full-screen, rich-media and animated Interactive, updatable and measurable

They also turn off!

Mobile Graphic + Text Combo Ads | Specs

Ad Samples Link Characters
Max: 24 characters

File Size
5.0 KB

File Format

GIF, JPG, PNG

Enjoy Pepsi. Enter to Win!

Max: 18 characters 3.0 KB GIF, JPG, PNG

Pepsi. Enter to Win!

Max: 12 characters Enter to Win! 2.0 KB GIF, JPG, PNG

Max: 8 characters
Win Now!

1.0 KB

GIF, JPG, PNG

*Graphics displayed on this slide are proportional to each other but they are not actual size.
Updated 9/13/2007

Landing Page- After the click ?

What is a Landing Page? Its a WAP page for the advertiser to expand the message/promotion Landing Pages instantly give advertisers a mobile presence Enables user to convert via Click-to-X actions

Ad: Alto Air Flight Deals to Hawaii and Mexico www.altoair.com

Mobile Web Landing Pages

What about after the click? WAP offers Click2 functionality to meet any objective or need for a big idea.

DIRECT RESPONSE Click2Call Click2Email Click2SMS Click2Download

BRANDING Wallpapers Ringtones Screensavers Videos

IDEAS Product info Travel info Movie promotion Music promotion Finance info Sign users

Click2Actions
Mobile banners to drive users to the landing page Click2Call Users click the phone number to call without any need to leave the page Click2SMS Users insert their number on landing page to receive SMS message/offer Click2Email Users insert their Email on landing page to receive message/offer

Click2Actions
Mobile banners to drive users to the landing page Click2Locate Users insert their postal code on the landing page and will be shown all nearby retailers/services -Users click locate me and will automatically be shown all nearby retailers/services* Click2Download Users click to download free client provided: Ringtones Wallpapers Movie trailers Screensavers Mobile applications

Handset & Retail

Handset Embedding Retails Kiosks

Blue Casting

Case Study - Temples

Brand Integration
Games Applications Wapsites Movie Integration

Mobile Display Advertising Targeting Capabilities

The same industry leading targeting options on the PC are now available on the mobile web
Demographics
Age / Age Groups Gender Declared Interest Income

Behaviour
Site visits Derived Interest User time of day

Content / Context
Front Page Mail General Interest Special Interest

Technology
Handset Browser

Why Mobile Marketing is the new buzz?

Targeting Reach Response

ROI
Mobile as an advertising medium addresses all advertiser needs

Measurability

Uniqueness

Engagement

Ease of use Sales

Interactivity

Mobile - All Day & Every Day

Your Constant Source For Media Consumption

Wake Up Commute

Work

Commute

Unwind

7am

8am

9am

6pm
Internet

7pm

10pm

TV

Radio Outdoor

Radio Outdoor

TV

Newspaper Newspaper

Newspaper Internet

MOBILE

What Makes Mobile Advertising Enticing?

POTENTIAL
Mass advertising, high reach Lacks customisation Zero interactivity PERSONALISATION

Traditional Advertising

One-to-one advertising

On-line Advertising

Different design to different audiences Interactive advertising

Location based, highly targeted

Mobile Advertising

Highly Interactive, viral , extremely personal & omnipresent

Highly targeted, Highly relevant, Permission based and omnipresent = Value for all stakeholders Customers, Carriers, Publishers, Advertisers

Mobile Budgeting Scenario

INDEPENDENT MEDIUM

OFFLINE MEDIA
ONLINE MEDIA

MOBILE MEDIA

NATURAL EXTENSION

The Three Phases of Mobile Advertising

Phase 2 Growth Phase 1 Experimentation

Primarily Text based / WAP banners Online advertising practices are ported to mobile Limited ability to target Rich media / interactive mobile ads ( graphical , voice , video ) Ad funded mobile applications Brand Advertisers Enhanced ad

Phase 3 Maturity
One to One Marketing Location based , real time mobile advertising

What Next????

3G