Apple Inc.

Presented by:Sumit kr. Sinha Vivek Shukla Shrish Shukla Siddharath pranav Singh Vaivbav nigam Shivam tyagi

ABOUT COMPANY
April 1st,1976 - Founded January 3rd,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 156 Billion

History
Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire The company introduced the ill-fated Apple III in May 1980 in an attempt to compete with IBM and Microsoft in the business and corporate computing market On December 12, 1980, Apple went public at $22 per share

Products
The different products of Apple Inc can be mainly divided as: Mac

iPod
iPhone iPad

iTunes

The success of Apple lied in its change in the products.

Apple uniqueness is in providing the most innovative product until the time with a very good design, best quality.

SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers. Control over the product.

WEAKNESSES Focusing on internal engg. more than marketing High price

High quality product. Easy to carry products

Consumer faced problems with faulty batteries

Huge consumer base loyal to apple

Product diversification

Had difficulties on some of its products quality control

Not issued dividends

SWOT ANALYSIS
OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.

ipods are able to communicate.

New car models with ipod connectivity.

RIVALRY
Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP, Lenovo)

Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)

Market Capitalization

Apple Inc. is getting bigger internationally

The Company manages its business primarily on a geographic basis. Accordingly, the Company has determined that its reportable operating segments, which are generally based on the nature and location of its customers, consist of the Americas, Europe, Japan, AsiaPacific and Retail. The results of the Americas, Europe, Japan and Asia-Pacific reportable segments do not include the results of the Retail segment.

Net Sales by Operating Segment Americas Europe Asia Pacific Retail net sales

Sales 38,315,000 27,778,000 22,592,000 14,127,000

Japan

5,437,000

Americas
During 2011, net sales in the Americas segment increased $13.8 billion or 56% compared to 2010. The primary contributors to the growth in net sales was a significant year-over-year increase in iPhone revenue from carrier expansion and strong demand for iPhone 4 and increased sales of iPad and Macs, partially offset by a decrease in iPod net sales.

Higher sales of third-party digital content and applications from the iTunes Store and App Store also drove an increase in sales during 2011.
The Americas segment represented approximately 35% and 37% of the Companys total net sales for 2011 and 2010, respectively.

Europe
For 2011, net sales in the Europe segment increased $9.1 billion or 49%, compared to 2010. The increase in net sales during 2011 was attributable primarily to the continued year-over-year increase in iPhone revenue from carrier expansion and strong demand for iPhone 4, and increased sales of iPad and Macs, partially offset by a decrease in iPod net sales. The Europe segment represented 26% and 29% of total net sales for 2011 and 2010, respectively

Japan
Japans net sales increased $1.5 billion or 37% during 2011 compared to 2010. The key contributors to Japans net sales growth were increased iPhone revenue, strong sales of iPad, increased sales of Macs, and strength in the Japanese Yen relative to the U.S. dollar. The Japan segment represented 5% and 6% of total net sales for 2011 and 2010, respectively

Retail
Retail segment net sales increased $4.3 billion or 44% during 2011 compared to 2010. The increase in net sales was driven primarily by strong demand for iPad, higher sales of Macs, and an increase in iPhone revenue.

The Company opened 40 new retail stores during 2011, 28 of which were outside the U.S., ending the year with 357 stores open compared to 317 stores at the end of 2010.
As of September 24, 2011, the Company had a total of 245 U.S. retail stores and 112 international retail stores

2011 Americas Europe $38,315 $27,778

2010 $24,498 $18,692

2009 $18,981 $11,810

Japan
Asia-Pacific Retail

$5,437
$22,592 $14,127

$3,981
$8,256 $9,798

$2,279
$3,179 $6,656

Global economic conditions could materially adversely affect the Company

The Companys operations and performance depend significantly on worldwide economic conditions. Uncertainty about global economic conditions poses a risk as consumers and businesses postpone spending in response to tighter credit, unemployment, negative financial news and/or declines in income or asset values, which could have a material negative effect on demand for the Companys products and services. Demand also could differ materially from the Companys expectations because the Company generally raises prices on goods and services sold outside the U.S. to offset the effect of a strengthening of the U.S. dollar

There are various changes in the slogans of Apple according to the products. But , still the slogan Think Different is more popular and is used and inherited in the organization.

Thank You