World Wrestling Federation

Presented By: Faryal Jamil Neha Anwar Khattak Shoaib Jan Allawala Mohammad Salman Aneeqa Naz

INTRODUCTION

Wrestling World Federation (WWF)

Created by Mr. Vince McMahon Sr.

Name changes:
Capitol Wrestling Federation (1950s) World Wide Wrestling Federation (1960s) World Wrestling Federation (1979) World Wrestling Entertainment (2002)

Territories included cities- Philadelphia,

Washington, D.C., Boston and New York City.

 Mr. Vince McMahon Sr.s health started to fail

him forced to sell his precious company. His son, Mr. Vince McMahon Jr., decided to take over the company However, his father refused to just hand over his lifes work, therefore, required his son to pay for the company which he did in several installments

 Many changes were implemented.

WWE operated successfully under these new

innovations and owner Vince McMahon Jr. was not prepared what followed behind his empires success.

Objective of the case study

How Vince McMahon Jr. built, maintained and

grew the empire after his fathers death

SWOT Analysis
strengths weaknesses

opportunities

threats

Strengths
Vince McMahon Jr. attained ownership of the company known as the World

Wrestling Federation WWE has been around for many decades. It had created a loyal fan base. better production values it offers from the new cameras and sets Pay-per view licensing

Combination of traditional wrestling and family friendly entertainment

Weaknesses
Did not do a good job in monitoring trends in the industry, the market place and society for potential threats. Taped their matches-did not show live

Needed to update technology

Opportunities
Online markets opened opportunities for merchandising

Cable helped strengthen hold on national audience competition

Buy-out of major competitor

Threats

WCW-took ratings away from WWF

Cyclical nature of the wrestling industry

Porters Five Force

Industry Rivalry
Intense Rivalry Between WCW and WWF
WCW recruited wrestler's whose contract with WWF expired Low switching cost of viewers WCW does not exist any more now. TNA impact wrestling is the only competitor Therefore industry is relatively low

New Entrants
Require Extensive capital to attain wrestlers and equipments Switching cost of Viewers is low Product Differentiation is not high

Therefore, High Threat for New Entrants

Substitute
People watch wrestling for entertainment There are alternative ways to find entertainment on TV Though the entertainment in other sports is not same as it is in wrestling

Therefore, high level threat for the industry

Power Of Buyers

Customers have high buying power in this industry Low switching cost

Power Of Supplier
Suppliers in this case are different wrestlers and network
Wrestlers are willing to join any one of the league. The supplier power is low as well

Result
Low
Rivalry New Entrants Substitute Power of Buyers

High

Power of Suppliers

Attractive Market

Recommendations
Management need to be on top of things

They need to place close attention to their

external environment Need to pay attention to the internal environment aswell They need to treat their employees the way they should be Employees should have a safe and comfortable working environment

Recommendations
They need to be aware of any conflicts arising

between their employees and need to resolve them Sessions should be encouraged whereby the employees can speak out their concerns and give suggestions towards improving their performances they need to keep up to date with technology and never fall behind the WWE can make the barriers of entry into the wrestling industry much more difficult to avoid any competitor moving in and reducing the industrys profits.

Conclusion
World Wrestling Federation is a privately

family owned business that have been in existence for many years and shown great opportunities and success. It is a business same as the rest to have challenges and learn from mistakes. World Wrestling Federation has come a long way and will surely be there in the future capturing and implementing new strategic plans. Mr. Vince McMahon Jr. is an entrepreneur who will surely develop the skills and carry on the business to a successful future.