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Enterprise Rent-A-Car

Focuses on its people

Case no. 27
Presented by Susant-1225111155 Tushar-1225111156

Content
1. 2. 3. 4. 5. Case Summary Case Facts Problem Statement Solutions Conclusion

Case Summary
Mr. Jack Taylor started Enterprise in 1957 Annual sales more than $13 bn. Its the largest & most profitable rental business in North America. Runs in more than 6000 location. Operates in Canada, Germany, Ireland and The United Kingdom.

Case Facts
Unique strategy implemented targeting
drivers who owns car were being repaired who were driving on vacation Hauling home improvement materials In need of an extra vehicle for an out-of-town guest Simply need an extra car for a few days

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