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  • Politics in The Digital Age David Almacy

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    ramoho
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    The average age of congressional staffers is 31. Here's what they do: more than 90% are active online 90% use blogs to help determine constituent opinion 79% of chiefs of staff, 66% of senior policy advisers and 65% of LAs read blogs 72% watch videos online 65% use social networking sites 60% prefer to use online resources when preparing their Member for a vote.

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    Politics in the Digital Age David Almacy

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    The average age of congressional staffers is 31. Here's what they do: more than 90% are active online 90% use blogs to help determine constituent opinion 79% of chiefs of staff, 66% of senior policy advisers and 65% of LAs read blogs 72% watch videos online 65% use social networking sites 60% prefer to use online resources when preparing their Member for a vote.

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    16 tayangan44 halaman

    Politics in The Digital Age David Almacy

    Diunggah oleh

    ramoho
    The average age of congressional staffers is 31. Here's what they do: more than 90% are active online 90% use blogs to help determine constituent opinion 79% of chiefs of staff, 66% of senior policy advisers and 65% of LAs read blogs 72% watch videos online 65% use social networking sites 60% prefer to use online resources when preparing their Member for a vote.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 44

    Politics in the Digital Age

    Leveraging Online Tools for Better Citizen Engagement XI International Seminar on Elections and Political Campaigns
    The George Washington University MPA Building, Jack Morton Auditorium Washington, DC March 16, 2010

    First Radio President

    Coolidge 1923 First President heard Hoover 1929 President-Elect address


    Calvin Coolidge 1923 Herbert Hoover 1929

    FDR 1933 Golden Age of Radio, NBC national network: 37 markets Fireside chats

    First Television President

    Truman 1949 Inauguration televised Eisenhower Dwight D. Eisenhower 1955 First televised press conference 1955 Robert Montgomery, news extended to 30 mins 1956 Emmy: Governors Award JFK 1960 Kennedy-Nixon debates, 70 million viewers

    Week of March 1, 2010

    Broadcast TV
    Academy Awards (ABC) 23.3 M American Idol (FOX) 13.4 M NCIS (CBS) 11.8 M

    Cable TV
    Hannah Montana (DISNEY) 3.5 M

    WWE RAW (USA) 3.3 M


    Spongebob (NICK) 2.9 M Burn Notice (USA) 2.7 M

    First Internet President

    Clinton Nov 1995 First WH.gov http://clinton.nara.gov

    White House 1.8 Launched March 2007

    January 30, 2001

    Chris Anderson: The Long Tail


    January 31, 2001 November 5, 2008

    YouTube: Campaign 2004

    February 2005 - October 2006

    YouTube Oct 2008 Surpasses Yahoo! as worlds #2 search engine

    White House 2.0


    RSS Text Photos Audio Video

    White House RSS

    Google Gov Search

    Twitter / Twitterfeed September 2007

    BarneyCam

    Government in iTunes

    Platform and Content Sharing

    FY2009 Budget

    Social Media: From the Inbox to Ballot Box

    Evolving Influence

    One of the reasons we did so many of the David Plouffe videos was not just for our supporters but also because it was a way for us to get our message out without having to actually talk to reporters. Increasingly by the general election very rarely did we communicate through the press anything that we didn't absolutely control. Anita Dunn

    Congressional

    staffers

    The average age of congressional staff is 31. Heres what they do:

    More than 90% are active online 90% use blogs to help determine constituent opinion 79% of Chiefs of Staff, 66% of senior policy advisers and 65% of LAs read blogs 72% watch videos online 65% use social networking sites 60% prefer to use online resources when preparing their Member for a vote
    Source: Edelman

    Creating a Groundswell Through Social Advocacy

    @SenJohnMcCain

    Top Tweets

    Top Tweets

    MSM vs. New Media vs. CGC

    Facebook Constituency

    Facebook Constituency

    Engagement Through Video

    Political Video

    Search

    3rd position in Google out of 340,000

    News Alerts

    Scott Brown for US Senate (R-MA)

    NASCAR Dot Gov?

    White House 2.0

    White House Reality Check Flagged

    Future of Dot Gov

    Mobile
    2000
    Slow, stationary connections built around my computer 46% adults, 5% broadband, 0% wireless, 10% use cloud, 50% cell phone

    2008

    Fast, mobile connections built around outside servers /storage 75% adults, 94% teens on Internet, 60% broadband at home, 54% connect wirelessly, 53% use cloud, 85% cell phone
    Pew Research, Lee Raine, June 2009

    Mobile Growth

    Mobile Giving

    $5M raised in first 36 hours

    Approximately $140k per hour

    As word spread, pace quickened to $300k per hour

    mobile.whitehouse.gov

    Online Community Engagement

    Contact Info
    David Almacy Senior Vice President Edelman | Digital Public Affairs Washington, DC (202) 326-1706 David.Almacy@edelman.com Twitter @almacy http://CapitalGig.com

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