Radios Anarcheology

Thirteenth Annual Convention of the Media Ecology Association 2012

Radios Anarcheology
Media archeology, it was thought by Siegfried Zienlinski, polish thinker who was rooted in Germany. Scans the text, visual and hearing media files, emphasizing discursive manifestations and culture. Sometimes Zienlinski calls it anarcheology trying to show how chaotic it is.

Radios Anarcheology
This article wants:
show how Media archeology works; present a border between this theory and Media ecology; use as an object the media radio; propose reflections about the past of radio and the rescue of some practices, in this media, in a new way.

Radios Anarcheology
Media archeology says:
Things are in the environment, we just need to observer; The old ideas are improved, refined with the newest knowledge; The past can present some possibilities to be redesigned. Zielinsky says:
DONT LOOK AFTER THE OLD IN THE NEW. FIND THE NEW IN THE PAST.

Radios Anarcheology
Media ecology
Points out how media products may affect the perception and comprehension of the society; Focus on media as environments or as contexts and the interrelations of communication media in a given context; Context alters the whole configuration of media and their interactions, and creates a new environment.

Radios Anarcheology
Media ecology = archeology
Points out how media products may affect the perception and comprehension of the society. Things are in the environment, we just need to observer. Focuses on media as environment or as contexts and the interrelations of communication media in a given context. The old ideas are improved, refined with the newest knowledge. Context alters the whole configuration of media and their interactions, and creates a new environment. The past can present some possibilities to be redesigned.

Radios Anarcheology
How this article shows the radio archeology?
Steep in the Germany Radio to show the technical of hrspeil as a past format that emerge from social movements in the 1920s. This is the history of the connection of many factors:
Technical (microphones, amplifiers etc.) Social (reorganization) Politic (manifestation of a people, country)

Radios Anarcheology
How this article shows the radio archeology?
Steep as well in the Brazilian radio history to show how entertainment built the radio era in the 1930s. In the 1920s, the radio worked as an educative tool, but it was insipient. The stations financing were made by partners of a society. The station are called Society Radios. The first man to organize it was Roquete Pinto.

Radios Anarcheology
How this article shows the radio archeology?
But the real history of radio in Brazil is the result of a populist president who:
Saw in radio a political tool; Built a radio network giving concessions to many businessmen; Regularized the publicity.

Radios Anarcheology
How this article shows the radio archeology?
The Brazilian real history of radio will follow the north american model:
Commercial Culture products

The difference was the emphasis to create a characters, communication personages.

Radios Anarcheology
We have:
Germany: technical and social radio Brazil: a commercial and entertainment radio
Under the archeology and ecology, we propose a new look to this scenary.

Radios Anarcheology
Join:
German ancient technical and social radio; Brazilian commercial and entertainment experience to produce new formats for the dial today. Why? We are living in the mobile era when we can carry sonorous devices in our body and the time we spend crossing the city asks for a kind of entertainment of bond with the others.

Radios Anarcheology
The goal:
Connecting technical, text, voice and sound effect resources we can provide to the sonorous media a new environment:
With the past With nowadays scenary and tools

New sound crosswords