Group member: Yap Keat Yoong Lee Kok Ming Chan Pui Yee Ng Yee Ying Choon Mei

Ting Siow Wan Yin

Title : Nokia

Company profile

Industry :Telecommunications/Internet Computer software

Founded :Tampere, Finland, Russian Empire(1865) incorporated in Nokia(1871)

Founder :Fredrik Idestam and Leo Mechelin

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Nokia manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications Largest manufacturer of mobile phones in 2011 In the global smart phone rivalry, Nokia held the 3rd place in 2011, trailing behind Samsung and Apple. In July 2010, Nokia reported a drop in profits by 40%,which turned into an operating loss of 487 million On 11 February 2011 Nokia announced a partnership with Microsoft, develop the new system call Microsoft's Windows Phone (WP) operating system

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Achievement 14th most valuable global brand in the Interbrand/BusinessWeekBest Global Brands list of 2011 It is the 14th ranked brand corporation in Europe (2011) the 8th most admirable Network and Other Communications Equipment company worldwide in Fortune's World's Most Admired Companies list of 2011

Mission : Connecting People Goal : build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer

In 1865, an engineer named Fredrik Idestam established a woodpulp mill and started manufacturing paper in southern Finland near the banks of a river. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called Nokia still exists on the riverbank of Emkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydro-electricity produced by the Nokia wood-pulp (from river Emkoski), merged up and started selling goods under the brand name on Nokia. In 1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department generated 3 % of the Group's net sales and provided work for 460 people in 1967, when the Nokia Group was formed.

In the beginning of 1970, the telephone exchanges consisted of electromechanical analog switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby replacing the prior electro mechanical analog switch. Global System for Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM phones. Beginning of the 1990 brought about an economic recession in Finland. In August 1997, Nokia supplied GSM systems to 59 operators in 31 countries. Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries.

Political-legal Economics Social Technology

Must be taken into account-aim to make profit Try to cut expenditure by using lesser quality materials in their products

To operators and enabling to provide both fixed and mobile services Fixed-Mobile convergence makes the bundling of services become easier Consumers have wider choice of product

Direct impact on:(will be boosted significantly) Mobile service tariff Interconnection tariff Benefit services for: Fixed to mobile Mobile to mobile

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Enlightened Regulation

Promoting market liberalisation Simplifying regulation

Radio spectrum is critical for mobile service Networks are rolled out faster as: Simplified Transparent

Fixed amount licence fee is a serious entry barrier

To smaller operators and service providers (before) Small players can be diversify, grow and evolve into different segment and offer innovative products and services (now)

Interest rate
The rate of interest charged for loans will be affected by inflation and international economics. According to the Thompson (2002) government spending can increased the money supply and make capital market more buoyant.

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Economic growth
Russian Federation was collapsed in early 1990s and assaulted with finished economic. In 2010, the economy has started to show signs of recovery. During 2011, Nokia performs strongly to strengthen its market position.

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Disposable and discretionary income

Consumer can be more selective with their choice of mobile when their income increased. Price being such a key factor on purchasing mobile phones. The economy in European market leads to increase the income of the people.

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Inflation rate
The economy that have a low inflation rate in a good sign for the companies. Nokia target the middle class of population.

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Lifestyle Changes
Information society arise More aware of mobile phone choice Other countries lifestyle

Career Expectations
Career attitude & Safety Functions of mobile phone

Social Factors

Health Consciousness & Safety

Sweeping across the nation Causing cancel Environmental friendly Phone with hands-free

Change in consumers taste

Not just a tool to communicate Become a fashion element and icon of personal identity

Technology change Sustainable development and environmental protection

Improve

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Strengthen their leadership

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Build on their core competencies

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Preferred provider of products and solutions for mobile communications Develop high-capacity of network

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Data traffic in mobile network

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New mobile service

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Protect its technology

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Recent growth of the global marketplace and the strength of emerging markets

Produce Smart Phone to satisfy market demand Get the support of application developers. Nokia should instead seek to create a device which is unique and will get critical attention. Nokia needs to pay more attention to other markets which are gobbling up phones. Nokia needs to build a stronger PR team to make Nokia become to the trend again They need to also develop their OS(s) more, find ways to improve it and make some innovations that are going to wow people.

Political
Components: Laws Government agencies Pressure group Mobile market expansion in India has been driven mainly by enlightened regulation and market innovation.

Economic

Social science that studies how society chooses to allocate it scarce resource Nokia impacted the development of hundreds of its partners and subcontractors.

Social
Based around communication and connecting people To satisfy all the personality despite of the differences between each other Used to support different aspects and existing patterns of ones lifestyle or behaviour Mobile phone industry is more receptive to advances in technology.

Technology
Internet availability-develop high capacity network New product-upgrade the design and technology Focus on technology effects-enhance the technology Patent protection-protect technology of product