MLA 0113 MEDIA APPRECIATION

Week 2 16 June 2011

Welcome back!

1. Introductions and Overviews

2. Media Forms: Characters, Purposes & Categories

APEX
Poetry Listening: Television by Todd Alcott

- A FCM Humanities subject; a theory subject; a core or must pass subject; 60% coursework 40% examination

INTRO MLA JOURNAL

an introductory study on aspects of media that concerns its historical, cultural and philosophical developments

REQUIREMENTS
1. Assignments 1.1 Assignment One 40% 1.2 Assignment Two 20% 2. Final Examination 40% Total 100% Passing Marks 50% Exam is compulsory 3. Attendance 75%

Mla0113 Media Appreciation

SCOPE
Art: Printed Media: Broadcast Media: Web/Digital Media: Film/Animation: - history, figures, movements, technology, design, thoughts/philosophy, audience, commerce, criticisms, societal influences/impact

STUDY METHODS
Lectures / Discussions; Appreciation Exercises: Screenings / Listening; MMLS; Field Trips (often affiliated with other subject/s)

REVISION: WEEK 1

Media
Form

A tool/equipment, way or a medium to mediate information.

The total appearance or organization.

media
information.

A tool/equipment, way or a

medium to mediate

Can reach a vast number of people / audience.

Today, information are mediated by highly advance

technology.

Though free to make choice of our own, most of us opt to be consumers of the professional productions of relatively few corporations. These mega-companies (corporations) are closed and centralized, but the reception is public and dispersed.

Media
tools/equipments/ways/medium that we use to mediate information

- Deliver - Impart - Tell - Share - Etceteras

- Stories - News - Announcements - Opinions - Views & Reviews - Entertainments - Etceteras

Media Forms
Look / appearance of the tools/equipments/ways/medium that we readily use to obtain or impart information What? Who? Where? When? Who? How?
historical communication cultural economics politics technology

USER

PRODUCER

How then, we can better understand the media forms? There are many types of media forms; throughout history, from the use of technology or its uses in different cultures.

Category
Class

Categories
Classes

Categorize
Classify

Type
Set

Types
Sets

Typify
Set

- Classes or divisions in a scheme of classification.

We can categorize or classify media according to;

- History - Nature of use - Materials used - Purposes - Etceteras

General Classification of Media Forms

PRIMITIVE MEDIA smoke signals / drum beats / woodcraft signs / light signals / flag signals / drawings /

WRITTEN / DRAWN / SPOKEN

cuneiforms / figures / diagrams / words / sentences / speeches / dialogues PRINTED MEDIA Al Quran / Bible / declarations / newsletter / newspaper / periodicals / magazines / books BROADCAST MEDIA

Media Forms

radio / television
DIGITAL MEDIA emails / websites / blogs ART as MEDIA drawings / paintings / sculptures / installation art

PRIMITIVE MEDIA

smoke signals / drum beats / woodcraft signs / light signals / flag signals / drawings /
WRITTEN / DRAWN / SPOKEN cuneiforms / figures / diagrams / words / sentences / speeches / dialogues PRINTED MEDIA Al Quran / Bible / declarations / newsletter / newspaper / periodicals / magazines / books BROADCAST MEDIA radio / television DIGITAL MEDIA

Life Experiences Culture Values

Ideas
Meaning

PEOPLE
A Form of Communication

emails / websites / blogs

ART as MEDIA drawings / paintings / sculptures / installation art / multimedia art

Cultural Products and Mundane Products

Television programs, films, radio programs, videos, newspapers, magazines, comics are all cultural productions. Media, as cultural products, are different from mundane or routine products such as house-wares, transportation and other applied forms. Mundane products are to fulfill basic personal, domestic, industrial and consumers needs. E.g. Rice-cookers, washing machines, clothes, cars, furniture. Cultural products contain meanings, values, ideas and a form of communication. They can be seen or appreciated simply as forms of entertainment to be enjoyed, or perhaps as a work of art or something meaningful to be appreciated, or even as commentaries on todays society. Both cultural and mundane products are mass-produced and marketed as consumer goods. Both require constant innovation, making use of technology and design, and have to be sold as cheaply as possible.

Never forget yourself

Intelligence

Emotion

The Creative Multimedia Man/Woman

Spiritual

The MLA Journal

This is also called as your ASSIGNMENT ONE,

This assignment is accumulative, from week 1 to week 13 / 14.

It carries 40% of your 60% Assignments percentage.

Assignment One : The MLA Journal

MLA journal is a regular record of experiences related to MEDIA, documented in a certain period of time. MLA Journal is a place where you are to practice documenting (writing, commenting, referencing, collecting, storing, etceteras) related MEDIA topics. It is an early attempt to instill good & practical research attitudes. It must be an actual journal, made in A4 sized papers, progressively and later bound for submission. You can write, print from computer, paste, or combine and color.

What to be filled in your MLA Journal?

1 Biography
A page, written or in mind-map, about yourself.

2 MLA Diary
1 or 2 weekly entries, recording your experiences with media: watching TV, going to cinema, visiting art galleries or museums, etc.

3 Weekly Tasks
Information search & referencing

4 Appreciation Exercises
Comments on given weekly appreciation exercises.

5 Conclusion
A page, concluding your experiences in understanding media

3. Weekly Tasks
Week | Date
1| 9 June 2011 2| 16 June 2011

Tasks
1. Find 3 to 5 definitions on what is media. 2. - Identify a media form that you like. - Draw a historical outline of your chosen media form.

Notes
- State your sources of references.

-State your sources of references. - Refer to how historical outlines are drawn & make adaptations to suit your chosen media form.

4 Appreciation Exercises
Week | Date
1| 9 June 2011

Played | Screened
1. Television - poetry by Todd Alcott.

Comments

References

1. Opinion on Television as http://www.toddalcot a media form. t.com/ (about 80 - 100 words / 2 paragraphs) Anything on art exhibitions or multimedia art exhibitions.

2| 16 June 2011

2. Exhibition: FCM 2. What is your impression Degree Showcase. about the exhibition & event.- can become one of your MLA Diary entry for the week.

appreciation exercises

FCM Degree Showcase 2011

FCM Degree Showcas e

Exhibition

June 2011

Have a nice day!

Good day. Happy appreciating