Cadbury - Analysis
The Cadbury company was started in 19th century on July 1948 as a private limited company , under theCadbury fry (India) private limited and commencedbusiness soon thereafter .
Nestle
Cadbur y
Amul
Parle - G
Parle-g
Nestle
Amul
Bourn vita
Objectives of competitors
Nestle : Aim to build as the works leading nutrition ,health and wellness company based sound human values and principles.
AMUL: 1. To gauge the awareness of people towards Amul chocolates. 2. To understand which advertisement medium must use. 3. To know the perception of Amul chocolates in comparison to other competitive brands.
Strength : Diversification : Nestle has a wide product portfolio encompassing baby foods &dairy products , chocolates. Joint ventures :nestle holds ventures with leading businesses lik ecoca cola which allow it to access their technical knowledge to further develop its own brand. Influencing consumer decisions : With its innovative &attractive advertising campaigns Nestle is able to influence customers buying decisions. Weakness: Negative effects on the brand image. Storage and transportation problems.
Strength
Strength
Established brand name. Widespread distribution network. Wide range product all segment. Superior technology and R&D department. Weakness High overhead costs
Nestle Nestle company is close competitors to Cadbury & some of there chocolates are strong competitors to Cadbury chocolates. Market share of that company is less then Cadbury. So hare Cadbury company should attack the Nestle company . Suppose it avoid then they only become the strong competitors in future. ParleG And Amul :Here Cadbury company have to avoid these both company because the market share of this company s are very less & products are not popular as Cadbury. Amul is having all most all dairy products.