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RAM HANDICRAFT (ART WITH HEART)

ANKIT BAJAJ MANISH KUMAR REEMA KUMARI MONIKA TOMAR ADDRESS: MANUFACTURING UNIT- D-231 SEC-5 GREATER NOIDA CORPORATE OFFICE- F-132 SEC-10 NOIDA ,G.B NAGAR ,UP

NATURE OF THE BUSINESS Our business is mainly a handicraft manufacturing unit (mainly handmade items).Our firm / enterprise is a partnership firm which is registered under Indian Partnership Act, 1932. OBJECTIVE OF THE PROJECT To know about the market potential for the handicraft To analyze the handicraft manufacturing, its competition, customer preferences and their satisfaction level. To find out the major players in the market

INDUSTRY
The small-scale industries including handicrafts can play a major role in the development of the economy of both developed and the developing countries equally. The 90-95% of the total industrial products of the world is produced in small workshops run by less than 100 people. The Indian handicrafts industry is highly labour intensive, cottage based and decentralized industry. There is huge market potential in all Indian cities and abroad.

TECHNICAL FEASIBILITY
PRODUCT:-The product range consists of: Greeting Cards Various types of soft toys like Teddy bears etc. Holiday gifts and decorative items like bells. Brass handicrafts USE OF THE PRODUCT GIFT Home decoration Toys Clothes Accessories Handmade paper product

MANUFACTURING PROCESS
Design making Molding Casting

Transport and packaging Qua lity chec king Plating Finishing

Polishing

Decorative processes

ALTERNATIVE MANUFACTURING PROCESS JUSTIFICATION FOR THE ADOPTION OF SELECTED PROCESs This process has been selected in relation to the availability of human resources, feasibility of economies of scale, equation of the present demand and the amount of units to be produced at a time. PLANT SIZE The proposed manufacturing unit will be on 2000 sq. feet of land. PLANT LOCATION Our enterprise is divided into the manufacturing unit and the office. The manufacturing unit is located at Greater Noida and our office is situated at Noida sec-10.

PRODUCTON SCHEDULE
Item Name Greeting card Teddy bear Embroided clothes Artificial Jewellery Bangles Bracelet Photo frame Flowers and vase Decorative mask Brass handicraft Mixed metal artifacts Paper bags Photo album Envelop Production time (per piece) 10 minutes 1 hour 30 minutes 3 hours 20 minutes 10 minutes 10 minutes 15 minutes 30 minutes 10 minutes 50 minutes 1 hour 10 minutes 07 minutes 18 minutes 05 minutes

SELECTION OF MACHINERY AND EQUIPMENT


S. No. 1 2 3 4 5 6 7 8 9 10 Particulars Molding machine Casting machine Surface planner Grinder(small) Mixer (big) Driller Band show (aara machine) sewing machine Glass machine cutting No. 1 1 9 5 5 2 1 3 1 1 Rate 200000 300000 30000 2500 7000 1500 25000 30000 3000 30000 Amount 200000 300000 270000 12500 35000 3000 25000 90000 3000 30000 968500

Plating machine Total:

STORE ROOM FOR ROOM1 FINISHED GOODS

PLANT LAYOUT
ROOM1 COMMO N ROOM STORE ROOM FOR FINISHED GOODS

ROOM2 MANAGING OR CONTROL ROOM ROOM3


WATER SUPPLY

EXIT GATE

WASH ROOM

ENTRA NCE

STORE ROOM FOR RAW MATERIAL

COST OF ERECTION OF THE PROPOSED BUILDING AND LAND IMPROVEMENT The construction cost is Rs 13, 07,000 exclusive of the cost of the preopening operations, manufacturing cost and project layout and design. STUDY OF AVAILABILITY OF RAW MATERIAL AND UTILITIES Raw Material Availability Utilities ESTIMATION OF LABOUR AND SUPERVISOR REQUIRED Handicraft is a labour intensive product and it is all depend upon labour only and all kind of labour requirements are there like in this we need skilled , semi skilled and unskilled workers. TYPE AND QUANTITY OF WASTE DISPOSAL Waste generated out of the product would be majorly biodegradable and would be sent to the Narela recycling plant and the rest out to the local garbage centre.

COMPONENT FROM OUTSIDE No such component has been purchased from outside to optimize cost. POWER REQUIREMENT Distribution transformation station, loading capacity averaging 10 KW, 3phase industrial meter is estimated to fulfil the requirement of power. B-1 category is advisable for electric consumption. Electricity will be supplied by BSES. Monthly gas consumption is estimated at 46 HM3 on average for the project. Water supply would be through local municipality. ESTIMATE OF THE PRODUCTION COST 1322880 for the 1st year 1433120 for the 2nd year 1543360 for the 3rd year

MARKET FEASIBILITY
MARKET DESCRIPTION METHOD OF TRANSPORTATION- Roadways EXISTING RATES OF TRANSPORT Truck-300/tonne Tempo-400/tonne CHANNEL OF DISTRIBUTION Ram Handicraft Retailer Customer Ram handicraft Wholesaler Retailer Customer

GENERAL TRADE PRACTICES As far as the pricing is concerned, our company charges appropriate price for each and every handicraft item and services. There are no unfair trade practices followed whatsoever.

Demand Analysis units/year (on an average of all items listed below)


SUPPLY ANALYSIS Total supply = {30.0*12672.0}/ 20 = 19008.00 units /year MAJOR CONSUMER OF THE PRODUCT Our real customers are the retailers and wholesalers of gift items situated mainly in the Good area of noida like sec-18,Brahmaputra market, atta market etc.

Competitive Position of the Product


The competitive position of the product is very strong with respect to the present market conditions and demand. The main aim is to provide best quality of handicraft item, artificial jewellery decorative item to our customer better than competitors.

MARKETING STRATEGY Our marketing strategy is Niche Marketing OUR KEY OBJECTIVE FOR MARKETING SUCCESS To provide quality and trendy product. PROMOTION TOOLS Pamphlets Newspaper Agents & Personal Contacts Products Brochures Business Cards

FINANCIAL ANALYSIS
FIXED CAPITAL The total cost on fixed capital are 31,98,900 WORKING CAPITAL The total Working Capital Requirements by our company for 1ST 3 years are:1st year- 1928 2nd year- 2088 3rd year-2249

COST OF PROJECT The total cost of our project is 38,85,648

MEANS OF FINANCE Promoter's Capital- 12,95,203 Long/ medium Term Loan from Banks- 25,90,445 Total- 38,85,648

BASIC ASSUMPTION UNDERLYING FINANCIAL PROJECTION


The company would work for 360 days per year on a 1 shift basis. The installed capacity on this basis works out to 12000. The company will start commercial production on July 1, of year 1. The expected capacity utilization will be 60% in first year, 65% in the second year, and 70% for the third year and so on. Wages and salaries are expected to be Rs 918000. Factory overheads expenses will be Rs 32880 for the first year.

INCOME STATEMENT PROJECTED BALANCE SHEET CASH FLOW BREAK EVEN ANALYSIS

BREAK EVEN POINT


5000000 4000000 3000000 2000000 1000000 0 Fixed cost total cost

Chart Title
Series1 Series2 Series3

1 1390919 2252847 3288000

2 1390919 2324674 3562000

3 1390919 2396501 3836000 0 1

Fixed cost, 1390919 YEARS, 2011 2009 2010 2 3

total total cost, cost, 2324674 2252847 2396501

Sales Sales Sales Realisation, Break Even Realisation, Realisation, 3562000 Point In 3288000 3836000 Terms Of Volumes Of Sales, 1885081 5 6

Sales Realisation

ANALYSIS & INTERPRETATION OF FEASIBILITY STUDY


Market / Commercial Feasibility Demand for the product Supply position for the product Distribution Channel Pricing of the product Government Policies