Contents

General Information
History Sponsorship The Vodafone main principles

General Information

Vodafone Group Plc is the world's leading mobile telecommunications company.

General Information

Vodafone Group Plc is a public limited company incorporated in England. Its headquarters is situated in Newbury, Berkshire, UK.
The Company's shares are listed on the London Stock Exchange and on the New York Stock Exchange. Vodafone had a total market capitalisation of approximately 79 billion at 30 June 2008.

General Information

Vodafone offers services to more than 260 million customers in 26 different countries all over the world.

General Information The networks owned by Vodafone in the world:

In Europe: Majorityowned Minorityowned Majorityowned Minorityowned United Kingdom, Ireland, Germany, Netherlands, Italy, Spain, Portugal, Czech Republic, Hungary, Romania, Turkey, Greece, Cyprus, Malta, Albania France, Poland

In Asia-Pacific:

Australia, India, New Zeland

China, Fiji

General Information The world's largest mobile network operators:

Company

Main Markets

Subscriber s (in millions)

500.5

China 1 Mobile (China)

2

China
United Kingdom, Germany, Italy, France, Spain, Romania, Greece, Portugal, Netherlands, Czech Republic, Hungary, Ireland, Albania, Malta, India, USA, South Africa, Australia, New Zealand, Turkey, Egypt, Ghana, Fiji, Lesotho, Mozambique Spain, Argentina, Brazil, Chile, Colombia,

Vodafone (UK)

260

General Information

The largest mobile network operators in the UK:

Operator 1 2 3 4 Vodafone O2 T-Mobile Orange

Subscribers (in millions) 19 18.5 17.5 15.6

Ownership Vodafone Telefnica Deutsche Telekom France Tlcom

General Information

The name Vodafone comes from Voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones.
Former logo used by Vodafone until introduction of the Speechmark logo in 1998.

General Information

In 1998 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation.

History

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc.

History

1982

The Racal Electronics Group won its bid for the private sector UK Cellular licence. It sets up the Racal Telecomms Division and names the new network Vodafone to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building.
Vodafone was formed in as a subsidiary of Racal Electronics Plc, then known as Racal Telecom Limited.

1984

History

1985

The Vodafone analogue network was the first cellular network to launch in the UK, and the UKs first ever mobile call was made from St Katherines Dock in London to Newbury a few minutes past midnight on 1 January 1985.
Racal Telecomms Plc floats on the London and New York Stock Exchanges. The flotation valued Racal Telecom at 1.7 billion.

1988 1990

Vodafone customer base reached 500,000.

History

1991

Vodafone was fully demerged from Racal Electronics Plc and became an independent company. Vodafone and Telecom Finland made the worlds first international roaming call.

1993

Vodafone opened its first High Street store. Vodafone connected its 1,000,000 customer.

History

1993

Vodafone Group International was formed to acquire licences and supervise overseas interests.
The first SMS in the UK was sent over the Vodafones digital network. Vodafone joined the Globalstar consortium to develop and launch a Low Earth Orbiting Satellite mobile phone service.

1994

1995

Expansion of Vodafone's own chain of retail outlets.

History

1996
1997

Vodafone connected its 2,000,000 customer.

The launch of the first prepay service Pay As You Talk. The number of overseas roaming partners reached 100.

1998

Vodafone introduced its new Speechmark logo. On 5 January Vodafone connected the 5,000,000 customer in the UK.

1999

History

1999

Vodafone AirTouch Plc was created as a result of a successful merger between Vodafone Group Plc and US mobile provider AirTouch Communications Inc. In 2000 it reverted to its former name Vodafone Group Plc.
Vodafone acquired Mannesmann AG - owner of the largest German mobile network. It cost about 112 billion and was one of the largest corporate merger ever. It almost doubled the size of the Vodafone Group making it the largest mobile telecommunications company and one of the top ten companies, by market capitalization, in the world.

2000

History

2001

Vodafone made the worlds first 3G roaming call between Spain and Japan.
Vodafones first global communications campaign launched in August. The campaign featured TV, cinema, print, online and outdoor media.

2002 2004

Vodafone launched the first commercial European GPRS roaming service.

Vodafone launched its first 3G service in Europe with the Vodafone Mobile Connect 3G/GPRS data card.

History

2005

Vodafone launched 3G broadband through HSDPA (high-speed download packet access) offering faster than 3G speeds.

Sponsorship

Vodafone sponsors the following events:

The title sponsor of Vodafone McLaren-Mercedes Formula One team;

England Cricket team; Romania and Albania national football teams; Previous sponsorships included Manchester United and Ferrari.

The Vodafone main principles:

Vision for the future

Interest in the customer Staff orientated

Results driven

Vision for the future:

To be the world's mobile communications leader enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world. Customers use mobile communications to make their lives richer, more fulfilled, more connected. They will choose Vodafone because it is the best experience they can find. Through the leadership and partnerships, Vodafone will bring online mobile services to the world. Vodafone will lead in making the mobile the primary means of personal communications for every individual around the world.

Interest in the customer:

Vodafone customers have chosen to trust the group.

In return, Vodafone must understand their needs and delight them with the services provided. Vodafone values customers above everything else and aspires to make their lives richer, more fulfilled and more connected. Vodafone must always listen and respond to each of its customers. Vodafone will deliver greater quality and more value, faster than anyone else.

Staff orientated:

Outstanding people working together make Vodafone exceptionally successful.

Vodafone seek to attract, develop, and reward outstanding individuals.

Vodafone staff enjoy what they do.

Vodafone believe in the power of its teams.

Results driven:

Vodafone is action-oriented and driven by a desire to be the best.

Vodafone is committed to be the best in all they do. Vodafone staff play their part in delivering results. Vodafone seek speed, flexibility and efficiency in all that it does.

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