care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). A truly global company serving hundreds of millions of consumers worldwide. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City
HISTORY
In 1806,william colgate introduced starch,soap and
candle factory on dutch street in New York city under the name of William Colgate & Company. In 1857,william Colgate died and the company was reorganised as Colgate & company under the management of Samuel Colgate,his son. In 1873,the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896.
and olive oil, the formula was developed by Jhonson.The soap was so popular enough to rename their company after it Palmolive In 1928, Colgate merges with Palmolive-Peet to become Colgate-Palmolive-Peet Company In 1953 peet was dropped from the title,leaving onlyColgate Palmolive Company,the current name. Today Colgate has numerous susidiary organizations spanning 200 countries,but it is publicly listed in only two,the United States and India.
ORGANISATIONAL STRUCTURE
PRODUCTS
ORAL CARE
PERSONAL CARE
DENTIST CARE
Shower Gels Liquid Hand Wash Shave Preps Skin Care Hair Care
Gingivitis Treatment Sensitivity Treatment Tooth Whitening Fluoride Therapy Mouth Ulcer Treatment Specialty Cleaning
Recent launches
Personal Care
DENTIST CARE
Sensitivity Treatment Tooth Whitening
Colgate-Palmolive India
Very Strong Brand
Unbeaten Distribution Network Huge Opportunity to Grow
Our Flag ship Brand Colgate Dental Cream is the largest distributed product in the Toothpaste market Available in 4.1 MM stores
Per Capita Consumption (Grams/Year) USA 542 China 255 Malaysia 304 Philippines 244 India 127