Thinking Different: A Business DNA Map For The "Business Model Generation" Book Project

THINKING DIFFERENT
A Business DNA Map for The Business Model Generation Book Project
Dr. Rod Kuhn King

Inventor of Business Genomics as well as One Minute Business Model
THE BUSINESS DNA MAP

IS
A VISUAL LANGUAGE PLATFORM

FOR PRESENTING MODELS, TOOLS, AND PROJECTS ESPECIALLY IN STRATEGIC MANAGEMENT, BUSINESS STRATEGY,
AND
INNOVATION
BUSINESS LOGIC OF THE BUSINESS DNA MAP: 3 Fundamental Building Blocks

Business DNA Question:
D
Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST
Product
Customers
Result
Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE
Design
(How?)
Needs
(What?)
Aspirations
(Why?)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
BUSINESS DNA MAP FOR BUSINESS MODEL GENERATION BOOK PROJECT

Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry?
Visual, Practical, and Beautiful Handbook for Business Model Innovators
Personalized Books for Companies and their Customers
Visionaries Game-changers Challengers Entrepreneurs Executives Consultants Academics Companies
Co-creation of a Potential Bestseller (with Names of Co-creators)
Design
(How?)
Needs
(What?)
Aspirations
(Why?)
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
BUSINESS DNA MAP FOR PROFITABILITY OF BUSINESS MODEL GENERATION PROJECT

Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry? Stage in Lifecycle (S-Wave): Infancy Date: 2009
Business DNA Item
Design
Needs
Aspirations
Inside the Enterprise - Product Development
Outside the Enterprise - Customer Development

- Vision Management
Business Model Generation Visual, Practical, and book by Alexander OsterBeautiful Handbook for walder and Yves Pigneur Business Model Innovators

Benefit or Revenue: (+)
Hub Membership Fees Advance/Post-Publication Sales Free Section of Book Fee for Customized Version Royalties from Publishers Design Content Production Printing Distribution
Total Benefit or Revenue:
Cost: (-)
Total Cost:
Value or Profit (Margin)
Total Profit (Margin): Return On Investment (ROI):
BUSINESS DNA MAP FOR SWOT ANALYSIS OF BUSINESS MODEL GENERATION PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for the business visualization industry? Stage in Lifecycle (S-Wave): Infancy Date: 2009
Business DNA Item
Business Model Generation book by Alexander Osterwalder and Yves Pigneur
Design
Needs
Aspirations

Visual, Practical, and Beautiful Handbook for Business Model Innovators

- Vision Management

CURRENT SITUATION S: Strengths W: Weaknesses FUTURE SITUATION O: Opportunities T: Threats
Overall Strength: Overall Weakness: Overall Opportunity: Overall Threat:
Business DNA Management:
Zoomable Templates For Documenting, Designing, Managing, and Presenting Business Models
THE BUSINESS DNA MAP 100,000ft Classic View

D
Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST
Product
Customers
Result
Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE
Design
(How?)
Needs
(What?)
Aspirations
(Why?)
Template: BUSINESS DNA DASHBOARD 100,000ft Swimlane View

Stage in Lifecycle (S-Wave): .............................. Business DNA Item Date: ..
Design
Needs
Aspirations
- Vision Management
Template: BUSINESS DNA DASHBOARD for Profitability 100,000ft Grid View

Stage in Lifecycle (S-Wave): .............................. Business DNA Item Date: ..
Design
Needs
Aspirations
- Vision Management
Description
Benefit or Revenue (+)
Total Benefit or Revenue:
Cost (-)
Total Cost:
Value or Profit
Total Profit:
Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD 100,000ft Grid View

Stage in Lifecycle (S-Wave): .............................. Business DNA Item
Description
Date: ..
Design
Needs
A
Result
Aspirations
System
Supersystem (Environment)
CURRENT SITUATION
S: Strengths
Overall Strength:
W: Weaknesses FUTURE SITUATION O: Opportunities
Overall Weakness: Overall Opportunity:
T: Threats
Overall Threat:
APPENDIX
THE ZOOMABLE BUSINESS DNA MAP: Examples

Tools for Business Model Visualization, Organization, Management, and Presentation
Level
200,000ft 100,000ft (Visionary)
Description of Business DNA Map (Checklist)

Industry Value Chain Analysis (Genome); Business Value System (Network) Systems View of Business DNA Map; Key Functional Departments; Business DNA Dashboard; User-Centered Design; IDEOs Human Centered Design; Plan-As-You-Go; Lean Startup Strategy; Strategy Statement; Balanced Scorecard; Strategy Map; Four Box Model Framework; Lean Startup One Page Business Plan SEMPORCES Chain (Sequence of Genes); Business Model Canvas; Lean Canvas Enterprise Value Chain Customer Development Open Services Value Chain; Traditional Business Plan
No. of Main Topics

3
90,000ft 70,000ft 50,000ft (Strategic) 40,000ft 10,000ft (Tactical) 5,000ft
4 5 9 12 14 16
30 APPLICATIONS OF BUSINESS DNA MAP

Business Concept (Idea/Vision) Dev., Testing, and Validation Pitching of Business Projects One-Minute Business Model One-page Business Plan Strategy Mapping
Value Chain Modeling/Profiling
Business Model Mapping & Analysis Business Model Innovation Business Value Engineering Financial Planning & Budgeting Process Mapping: SIPOC
Value Chain & Industry Analysis

Value Chain Optimization Value Chain Innovation
ITENN
BUSINESS DNA MAP:
Dramatically Innovate and Improve Performance While Saving Time and Money in
Value Curve Mapping

Business Strategy Design:
Low Cost Strategy; Differentiation Strategy; Blue Ocean Strategy; Disruptive Innovation Strategy
Root-cause Analysis
Fishbone Diagramming Benchmarking
Value Innovation: Products/Ads Visual Risk/SWOT Analysis Trade-off Analysis Conflict Resolution
Environmental/Situational Description and Analysis Performance Management, for example, using the Balanced Scorecard Total Business Intelligence
Visual Project Management Wargaming Scenarios; Decision-making Team/Personal Development

Thinking Different: A Business DNA Map For The "Business Model Generation" Book Project

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Thinking Different: A Business DNA Map For The "Business Model Generation" Book Project

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THINKING DIFFERENT

Dr. Rod Kuhn King

THE BUSINESS DNA MAP

A VISUAL LANGUAGE PLATFORM

BUSINESS LOGIC OF THE BUSINESS DNA MAP: 3 Fundamental Building Blocks

Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE

BUSINESS DNA MAP FOR BUSINESS MODEL GENERATION BOOK PROJECT

Visual, Practical, and Beautiful Handbook for Business Model Innovators

Personalized Books for Companies and their Customers

Visionaries Game-changers Challengers Entrepreneurs Executives Consultants Academics Companies

Co-creation of a Potential Bestseller (with Names of Co-creators)

BUSINESS DNA MAP FOR PROFITABILITY OF BUSINESS MODEL GENERATION PROJECT

Inside the Enterprise - Product Development

Outside the Enterprise - Customer Development

Personalized Books for Companies and their Customers

Total Benefit or Revenue:

Value or Profit (Margin)

Total Profit (Margin): Return On Investment (ROI):

Inside the Enterprise - Product Development

Outside the Enterprise - Customer Development

Personalized Books for Companies and their Customers

Overall Strength: Overall Weakness: Overall Opportunity: Overall Threat:

Business DNA Management:

THE BUSINESS DNA MAP 100,000ft Classic View

Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE

Template: BUSINESS DNA DASHBOARD 100,000ft Swimlane View

Inside the Enterprise - Product Development

Outside the Enterprise - Customer Development

Template: BUSINESS DNA DASHBOARD for Profitability 100,000ft Grid View

Inside the Enterprise - Product Development

Outside the Enterprise - Customer Development

Benefit or Revenue (+)

Total Benefit or Revenue:

Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD 100,000ft Grid View

W: Weaknesses FUTURE SITUATION O: Opportunities

Overall Weakness: Overall Opportunity:

THE ZOOMABLE BUSINESS DNA MAP: Examples

Description of Business DNA Map (Checklist)

No. of Main Topics

90,000ft 70,000ft 50,000ft (Strategic) 40,000ft 10,000ft (Tactical) 5,000ft

30 APPLICATIONS OF BUSINESS DNA MAP

Value Chain Modeling/Profiling

Value Chain & Industry Analysis

Value Curve Mapping

Visual Project Management Wargaming Scenarios; Decision-making Team/Personal Development

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