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Honda Motor Company, Japan with its headquarters


in Tokyo.

It has manufacturing operations in 32 countries with


109 production bases.

It has 3 business divisions namely 2-wheelers, 4wheelers and Power Products.

Perfect

in design and technology, the Activa is

more than just a scooter.

The Activa

is made for you to go miles, to do

things and to go places

Engine-4 stoke, single cylinder, air cooled, OHC.


Engine displacement-109cc

Maximum power-8bhp @ 7500 rpm


Max. Torque-0.9 kg-m @5500 rpm

Transmission-V-matic Ignition-Self

& kick

Electricals :Battery-12v, 5Ah Headlamp-35/35w Halogen Tyre Size:

Front-90/100-10 53j Rear-90/100-10 53j

Fuel-5.3

liter
liter

Reserve-1

Under

seat storage-18 liter

Air

filter-Viscous paper filter

It has superb advantages of engine type 109 cc which


makes a good road to be ruled by the Activa vehicle.

Comfort is a very important aspect on vehicle the Honda


Activa is extended high speed riding on the road.

When it come to brakes the front wheelers provided with Combi-brake which enable with rider to stop the bike effectively.

Easy

handling and braking.


and relaxed riding posture.

Upright Bigger

dimensions improve stability and ride quality. width is more than TVS Scooty PEP

Wheelbase Self 130

& kick start make easier to start. mm drum brakes Dia(with CBS) for both front

and rear wheels.

FEATURES
MORE STORAGE SPACE DURABLE METAL BODY ECONOMIC MILAGE CLICK MECHANISM

Ride control switch allows fuel saving mode.

It gives you 15% more mileage, then the previous model.

Tires are good and long lasting.

Low maintenance costs.

Unique oil indicator.

Dear Sir,

We are happy to introduce our self as a student of M.B.A from


SGI,Sikar. We are doing a marketing research entitled Marketing of Honda Activa in Sikar city with special reference to Thar-Honda.

Could you please give answers of some questions? The information given by you will be used only for our academic purpose, your identity will be kept confidential.

Thank You

Please mention whatever [ ] applicable-

1) Name :

2)Address :
3)Qualification : a) Metric c) Graduation

b) High school d) Post graduation

4) Occupation a) Student b) Business c) Profession e) Employee If Others please specify___________________ 5) Income of family per month. a) Below 5000 b) 10,000-15,000

b) 5000-10,000 c) 15000 & above

6) Do you have any two wheelers ? a) Yes

b) No

7) If yes which Scooter or Scooty you are having? a) Honda Activa b) Mahindra DIO d) Honda Aviator d) TVS-PEPt+ e) other 8) If you have Honda Activa how did you come to know about this product? a) Advertisement b) Dealer c) Friend d) News Paper 9) Which factor will you consider while purchasing Honda Activa scooter? a) Price b) Brand image c) Performance and mileage d) Design & outlook e) Technology f) other

10) What is your opinion about the price of Honda Activa? a) High b) Reasonable c)Low 11) Do you find any superior factor in Honda Activa against other? a) Yes b) No 12) If yes which superior factor do you consider? a) Performance b) Low priced c) After sales and service d) Outlook and design e) other 13) If no which inferior factor. A) Highly priced b) Low mileage c) Pick up d) Low pick up e) other 14) Do you recommended this brand to the potential buyer a) Yes b) No

Occupation Student Business Profession Employee TOTAL

No. of respondents 30 11 5 4 50

PERCENTAGE 60 22 10 8 100

120

100

100

80 Occupation 60 50 Student Business Profession

60

Employee
40 30 Total

20 10

5 0
1

4 2

Income in rupees
Below -5000

No. of respondents

Percentage

14

28

5000-10.000

15

30

10000-15000

14

15000 and above

14

28

Total

50

100

No. of respondents

14

15 50 Below -5000 5000-10.000 7 10000-15000 15000 and above 14 Total

Source of information

No. of Respondents

Percentage

Advertisements

30

60%

Dealers

10

20%

Friends

14%

News papers

6%

Total

50

100

100 100 90 80 70 60 50

40
30 20 10 0 60% 20% 14% 6% No. of Respondents Percentage

Advertisements

Total

Factors

No. of respondents

Percentage

Price

12

Brand Image

12

Performance

19

38

Outlook and design

13

26

Technology

12

Total

50

100

200 180 160 140 120 100 80 60 40 20 0 1 2 50 100 Total Technology Outlook and design Performance Brand Image Price Factors

Price

No. of respondents

Percentage

High

12

24

Reasonable

36

72

Low

Total

50

100

Reasonable 36 Low 50 Total

12

2
high

Factors

No. of respondents

Percentage

Highly priced

Low performance

Outlook and design

After sales and service

Total

9 9 8 8 7 6 6 5 4 No. of respondents 3 3 2 2 1 1 0 Highly priced Low performance Outlook and design After sales and service Total 1 2 Percentage 6

Opinion

No. of respondents

Percentage

Yes

25

50

No

25

50

Total

50

100

120

100

80 100 Percentage 60 50 40 50 No. of respondents

20

0 Yes No Total

Opinion

No. of respondents

Percentage

Satisfactory

44

88

Un Satisfactory

12

Total

50

12

88

90 80 70 60 50 40 30 20 10 0 Satisfactory Un Satisfactory Total 12 12 No. of respondents percentage

percentage
No. of respondents

The majority of consumers are adult men and women.

Majority of consumers opinion about Honda Activa is more value for money 64% & 26% of respondents less value for money that vehicle with others.

The main customers fall on the income level of Rs. 5000-10,000

Majority of consumers came to know about Honda Activa through Advertising.

The Majority of consumers are satisfied with the technology 92% &
8% is not satisfied with the technology.

Consumers buy Honda Activa because of pick up 24% & brand image 18%& 6% of consumers motivated by low maintenance and cost.

The majority of consumers are satisfied with the current price 72%.

For Durability &design majority of the consumer gave 1st preference at


the time of purchase.

As the Scooter suffers from the few problems like fuel efficiency. The

respondents suggest that the company should take steps to improve the fuel
efficiency and other problems of the scooter.

Some respondents are the opinion that their is problem of good grip in the
tyers used. Hence that they recommended for charge to provide better road grip.

Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city.

Some respondents feel that the price are Honda Activa model is high and suggested that Is should be brought down so that more people can purchase it.

Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealers should consider bringing improvement is their services to their consumers.

Frequent changes of model are not like by the respondents.

It is also suggested that company should open a retail outlets in different part of city for the distribution of spare parts.