The viewpoints expressed here by Mark McNeilly are his alone and are not Copyright 2008 Mark McNeily meant to reflect those of any organization with which he is associated.
"Given the constant battles for market share in almost every industry--computers, soft drinks, airlines, giant retailers--it still surprises me that people resist the of business warfare. Copyright 2008 Marknotion McNeily Dr. Philip Kotler
Sun Tzu
Foreknowledge
Determine the enemy's plans and you will know which strategy will be successful and which will not."
Speed
"Speed is the essence of war. Take advantage of the enemy's lack of preparedness; travel by unexpected routes and strike him where he has taken no precautions."
Preparation
He who excels at resolving difficulties does so before they arise. He who excels in conquering his enemies triumphs before threats materialize."
Leadership Qualities
By command I mean the generals qualities of wisdom, sincerity, humanity, courage and strictness. If wise, a commander is able to recognize changing circumstances and to act expediently. If sincere, his men will have no doubt of the certainty of rewards and punishments. If humane, he loves mankind, sympathizes with others, and appreciates their industry and toil. If courageous, he gains victory by seizing opportunity without hesitation. If strict, his troops are disciplined because they are in awe of him and are afraid of punishment.
Copyright 2008 Mark McNeily